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Wireless carrier T-Mobile has partnered with Capital One Financial Corp. to issue a no-fee credit card that allows cardholders to use the card’s rewards toward the purchase of a new phone or accessories from T-Mobile, and also to pay their monthly bill. The new card was announced by both companies in a video early Tuesday.
The Visa-branded card is being positioned as a way for T-Mobile’s customers to “unlock even more value from T-Mobile,” André Almeida, president of growth and emerging businesses for T-Mobile, said in the video.
The card’s launch dovetails with T-Mobile’s “un-carrier” marketing strategy, which touts that the company puts customers first by listening to their needs and pain points. The campaign has run since 2013.
“The card supercharges the value customers already get from us,” Almeida said in the video.
Cardholders can earn 2% on every purchase, including when paying their T-Mobile bill, and 5% rewards when the card is used to purchase a phone, mobile device, or accessories at a T-Mobile store. Cardholders can also receive a $5 autopay discount on their monthly T-Mobile bill. Members with eligible plans can receive the discount on up to eight lines, the wireless carrier says.
In addition, cardholders can earn up to 50% off select hotels and up to 45% off select Pay Now rental cars booked through T-Mobile Travel. Cardholders can also earn 25 cents off per gallon up to 20 gallons on Tuesdays at Shell gas stations through the oil company’s Shell Fuel Rewards program.
The promotion runs through Dec. 23. Cardholders will also receive offers each Tuesday through the T-Life app, starting Tuesday, Nov. 11. The T-Life app allows cardholders to track spending, view rewards balances, and apply rewards to their monthly T-Mobile bill.
“This card brings together two companies that have pioneered easy-to-use products,” Ralph Haro, senior vice president, head of card partnerships, for Capital One says in the video.
In related card news, CPI Card Group Inc. announced third-quarter net sales totaling $138 million, up 11% year-over-year. Growth was driven by the acquisition of Arroweye Solutions Inc., a provider of payment card solutions in the United States, and increased sales from the instant-issuance solutions business. CPI has more than 17,000 Card@Once instant-issuance solutions across more than 2,000 financial institutions in the U.S. the company says. CPI acquired Arroweye in May for $45.8 million.
CPI also said it’s partnering with Karta, an Australian digital gift card platform provider for businesses, to integrate Karta’s SafeToBuy technology with CPI’s prepaid solutions in the U.S. In October, CPI purchased a 20% stake in Karta.
