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Imagine waving a wand and making something appear in your hands. While it’s not magic, the Cash App Wand could make that happen.
Announced Thursday, Cash App Wand is the first in a series of Cash App Tags, which are NFC-enabled, physical payment accessories that let consumers pay without having to use a phone or card. Cash App is part of Block Inc.
Unlike many of the wands seen in recent viral videos, the Cash App Wand does not hold a contactless card. Instead, a small NFC-enabled chip is housed in the wand, which is only 4.29 inches long and 1.71 inches at its widest part. And this device is only usable with a Cash App account.
Available now for $25, the wand is the first of multiple styles Cash App intends to offer. Limited runs of other Cash App Tag-enabled devices will be available in coming weeks, Cash App says, with general availability later this summer.
In addition to having a Cash App account, users also must have an active Cash App Card. The tag is activated by opening Cash App on a mobile phone and linking the tag to their Cash App Card. One the tag is activated, a contactless transaction made with the wand takes less than a second, Cash App says.
Cash App says idea for the wand form factor got its footing in the autumn of 2025, before what is assumed to be the earliest viral video on Jan. 21 of Becca Bloom on TikTok using a homemade wand to shop. Bloom laminated a credit card between two sheets of yellow paper in the shape of stars, People.com reports.
“If anything, it’s validation: customers independently arrived at the same idea we did, which tells you something real about what Gen Z finds whimsical and worth carrying,” a Cash App spokesperson tells Digital Transactions News. A recent Cash App survey of Gen Z consumers—those born between 1997 and 2012—found that 38% of them purchase collectibles, accessories, or limited-edition items at least monthly.
“We see a unique opportunity here to make payments visible and social for the first time,” Thomas Templeton, Block’s hardware lead, says in a statement. “Early testers have told us that they’ve loved carrying the Wand and showing it off at checkout, so we believe there’s a real appetite for this among our customers.”
The Cash App Tag will make it easier for users to pay with Cash App without having to access the wallet they carry or on their smart phone. “The card form factor is limited since it’s often buried in a wallet and invisible. The same goes for digital wallets. Cash App Tags are designed to be seen,” the spokesperson says.
In addition to security measures covering activation of the Cash App Wand, lost or stolen ones can be reported in the app and deactivated instantly. Users also can choose to lock the Cash App Tag in the app, which also is available for the Cash App Card, and unlock it in the app when they want to use it. Cash App Tag’s link to the Cash App Card means transaction alerts, customer service, fraud monitoring, and Zero Fraud Liability services are included. Cash App Tags are accepted wherever Visa contactless transactions are available.
