Proof.com Launches a Digital Identity Solution to Combat AI Deep Fakes

Identity-verification platform provider Proof.com has launched Certify, a product intended to combat falsification of signatures created through the use of artificial intelligence. With Certify, users can cryptographically authorize a digital signature on any type of content, such as wire instructions, tax returns, and legal agreements, using a verified legal identity. 

Proof.com, formerly Notarize Inc., developed the application to combat the growing problem of false content deepfakes, as well as digital impersonation fueled by generative artificial intelligence. While fake media and misinformation are considered the most common security threats posed by AI, AI’s ability to forge signatures, falsify records, impersonate voices, or fake a person’s likeness on video are all a larger threat, according to Proof.com.

Some 83% of buyers in financial services have indicated they need a platform that covers identity and fraud use cases together, according to Liminal.co, an intelligence platform for complex markets and regulated industries.

“In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential,” Proof.com chief executive Pat Kinsel says in a statement. “It’s becoming a lot harder to answer ‘was this really you?’ Everything we believe and accept as real needs to rely on verifiable records.”

With the launch of Certify, Florida Agency Network, an independent title company based in Plant City, Fla., expects to eliminate the risk of AI-powered identity fraud for the more than $2.5 billion in real estate transactions it manages annually. “Certify will help us meet the moment on the fraud threat that has overtaken our industry,” Florida Agent Network chief executive Aaron Davis says is a statement.

In addition to the launch of Certify, Proof.com announced the availability of the Identity Authorization Network, a digital network that cryptographically secures users’ verified identities for transactions and documents. With the Identity Authorization Network, consumers can save their verified biometric identity once and access it to sign any media across the Proof platform.