Marketing

With each week that passes, the so-called unified buy button concept introduced by the major card networks last month takes on more definition, but despite all the discussion, the idea of an online checkout shared by multiple payment networks remains too vague—and too futuristic—to suit some expert observers. “I keep …

Financial institutions have been pushing real-time payments because they are supposed to be not only faster but also more cost-efficient. But now results of a global survey released Monday indicate merchants not only expect faster payments to be less expensive to accept, but also to displace the payment cards banks …

Cardlytics Inc. is building its infrastructure to support as many as 200 million monthly active users of its merchant-funded rewards program by the end of 2019, more than three times the 60 million it currently has, company executives said Thursday. The big expansion comes as Cardlytics’ grows its business with …

Ever since banks, merchants, and tech companies first introduced mobile services, they’ve looked for ways to entice more usage by streamlining the way consumers interact with little screens. Now Wells Fargo & Co. has decided to put frequently used payments services on the home screen of its mobile app, before …

Visa Inc. and PayPal Holdings Inc. have extended to Canada an agreement they made in 2016 that gives PayPal access to Visa’s tokenization engine in return for promoting Visa products for PayPal account funding. In related news, Visa said it is expanding its Visa Direct service in Canada, with processor …

An airline trade group has teamed up with Germany’s Deutsche Bank to develop a payment system that would bypass the credit card networks, potentially saving users billions in interchange. The proposal comes from the International Air Transport Association, which says it has 280 members representing 83% of air traffic. The …

Square Inc. reported a strong first quarter late Wednesday, but you wouldn’t know it on Wall Street, where its shares were trading down slightly Thursday morning at just over $47. It closed at $48.70 Wednesday. Despite double-digit increases year-over-year in gross payment volume and net and adjusted revenue, the San …

Boosted by higher cardholder spending, American Express Co.’s discount revenue grew 9% in the first quarter despite a year-over-year decline in its average worldwide discount rate. AmEx reported late Wednesday that discount revenue hit $5.89 billion compared with $5.39 billion a year earlier. Discount revenue is by far AmEx’s largest …

What impact can fraud-prevention services have on merchant retention? Apparently, quite a bit, finds the “State of Payment Processing & Fraud: 2018 Report” from Kount Inc. Kount, a Boise, Idaho-based risk-management technology provider, found that 75% of approximately 150 payment-processor respondents say offering fraud-control tools improved merchant retention. The high …

American Express Co. disclosed Monday that it will end its multi-merchant Plenti rewards program on July 10. AmEx announced the closure through a tweet on the Plenti Twitter feed and on Plenti’s Web site. “While Plenti has grown in scale since its launch, a number of factors, including shifting priorities …