POS Payments Provider Revel Systems Debuts a Reseller Program

Cloud-based point-of-sale system provider Revel Systems Inc. launched the Revel Solution Partner program in an effort to get more merchants using its POS systems.

Announced Thursday, the program sees qualified resellers managing the complete sales process for Revel Essentials, the San Francisco-based company’s POS system for small and mid-size businesses. Currently, more than 20,000 restaurant and retail locations use Revel Essentials.

“The goal of the program is to expand Revel’s market reach, while also providing our customers more location, on-the-ground resources,” Chris Lybeer, Revel chief strategy officer, says in an email to Digital Transactions News. “We also recognize a market opportunity since many of our cloud-based POS vendors are not prioritizing or using the channel and legacy solutions providers are struggling to adapt to constantly changing market requirements.”

Revel says it wants full-service partners that can “deliver real value to the customer.” This includes being able to successfully install the equipment and connectivity and providing a support desk. “We would also ideally prefer partners who can provide consulting services,” Lybeer says. 

In exchange for joining the programs, the resellers can receive leads from Revel, discounts on hardware and performance incentives, access to co-branded marketing materials, inclusion on Revel’s Web site, training, and operational assistance. The program also features the ability to protect a reseller’s lead to ensure they do not compete with Revel’s direct-sales efforts.

Revel would not say specifically how resellers will make money by participating in the program. “Given the strong market interest in cloud-based POS, we feel there is a very healthy financial opportunity for our partners,” Lybeer says. Sales partners also can benefit from product sales and positioning themselves as the merchant’s primary service provider, he says. Revel will make money by selling more systems to more merchants. 

Pricing, according to Revel’s site, starts at $99 per month for the software. Installation starts at $649. Merchants can use their own payments provider or use Revel Advantage, which provides flat-fee pricing based on a quote.