Thursday , March 28, 2024

Prepaid Cards

As Holiday Season Nears, System Hiccups Trip Up Virtual Gift Card Offerings

By John Stewart When Nikki Baird and Steve Rowen evaluated retailers’ digital gift cards this year, the thing that surprised them the most was how disjointed the shopper experience is. Card sales that worked just fine at a merchant’s desktop site just didn’t translate well to a mobile device, for …

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Blackhawk Study on E-Gift Cards Shows Why Competition Is Heating up

Electronic gift cards are becoming more popular with consumers, and potentially creating more sales at retailers, finds a new survey from Blackhawk Network Holdings Inc. That will likely mean competition for consumers will heat up as merchants and processors look to cash in. Mercator Advisory Group, which follows the gift …

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AmEx Adds Rewards to Its Serve Prepaid Card, But Will Users Find It Worth the Price?

American Express Co. is offering new rewards and benefits for using one of its prepaid cards, but at a cost. The card brand and acquirer on Wednesday added a rewards program to its Serve card under the “Serve Cash Back” moniker. Serve Cash Back users, who pay $5.95 per month …

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InComm and Gemalto Prepare for Mobile Prepaid NFC Payments

Prepaid provider InComm Holdings Inc. and smart card maker Gemalto NV have devised a new service that enables mobile-wallet providers and merchants to offer and accept prepaid cards loaded onto near-field communication (NFC)-equipped smart phones. The InComm Mobile Platform uses Gemalto’s technology—namely its Trusted Service Hub for the interconnectivity, data …

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Eye on Prepaid: Users Want Universal Wallets, Plastic Gift Cards; InComm Adds Brands

While doubts persist about how appealing mobile wallets really are for consumers, a majority—54%—would use a mobile wallet if it were accepted at all merchants. That’s one finding from a Blackhawk Engagement Solutions Inc. survey, released Tuesday, on shopper behavior. Blackhawk Engagement Solutions is a unit of Pleasanton, Calif.-based Blackhawk …

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First Data Bulks up in Digital Gift Cards with Its Transaction Wireless Deal

First Data Corp. has added another digital gift card company to its portfolio with the purchase announced Tuesday of Transaction Wireless Inc., a digital gift card distribution company. The purchase of San Diego-based Transaction Wireless complements First Data’s 2014 deal to buy Gyft, a digital platform that enables consumers buy, …

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Spurred by Heavier Marketing, Gift Card Loads Grew 9% in 2014, New Report Says

With a little more marketing oomph behind it, the gift card market rebounded in 2014 after a down year in 2013, according to a report released Wednesday by Mercator Advisory Group. Virtual gift cards, a small but key segment of the market, held their own and may soon benefit from …

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Green Dot Forges a ‘More Certain Path Forward’ With Five-Year Wal-Mart MoneyCard Deal

Green Dot Corp. late Monday removed a big source of uncertainty about its near-term future by announcing a five-year renewal of its contract with Wal-Mart Stores Inc. to be both program manager and issuer of the Wal-Mart MoneyCard prepaid product. But while the deal secures a major source of revenue …

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JetPay And Rezzcard Team up to Tap Affordable-Housing Rent With a Prepaid Card

Rezzcard, a provider of payments services for tenants in affordable housing, has teamed with processor JetPay Corp. to offer a Visa-branded prepaid card, called the MAC card, as well as a mobile app, to tenants living in public, Section 8, tax-credit-subsidized, and workforce-housing developments. The Rezzcard app enables users to …

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COMMENTARY: For Some Banks, Prepaid Cards Aren’t Worth New Regulatory Compliance Costs

By Paul Schaus Considering new regulations on general-purpose prepaid cards, is it worth it for banks to still be in the business? The answer is: Maybe not. If banks have enough customers who are underbanked or unbanked, as well people just on a tight budget clamoring for prepaid cards, prepaid …

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Digital Transactions