Marketing

While some big banks pull back on debit card promotion, smaller institutions are finding ways to boost usage among customers who have cards but seldom use them. And some are finding out that, perhaps because of the time of the year, charitable appeals may work better than personal rewards. Co-Op …

After five years of development, an ATM technology company with its eyes on the prepaid card market says its business model of selling prepaid cards through ATMs is ready for prime time. As evidence, Better ATM Services Inc. on Tuesday announced it would enable the sale of a Discover-branded gift …

Venture-capital and private-equity investors are on pace to meet or exceed the $753 million they infused into the payments industry in 2011, the most since the $1.4 billion they invested in payments in 2001. Through the first three quarters of 2012, venture-capital and private-equity investors pumped $711 million into startup …

As it turns out, digital wallets aren’t just a creature of the big banks. With Visa Inc.’s announcement on Tuesday that it has made its V.me digital wallet commercially available, the world’s largest payments network said some 53 financial institutions have signed on to offer the product to customers. Among …

Closed-loop gift cards can expect to see an increase of more than 5% in holiday load volume over 2011’s loads, according to a new forecast from Mercator Advisory Group Inc., which researches the prepaid card industry. Mercator predicts loads on closed-loop gift cards will hit $43.2 billion from Nov. 1 …

With a crucial deadline just five months away, the U.S. Department of the Treasury is blanketing the country this month with press releases urging recipients of Social Security and other benefits by check to adopt electronic payment. In the campaign, which started last week, the agency is sending out releases …

The obituaries for debit card rewards may be premature. Of the 100 largest issuers of debit cards ranked by debit purchase volume, 37 now offer a rewards program, down from 52 three years ago. But 19 issuers with $10 billion or more in assets still offer a program, despite a …

The crowded mobile-payments space for small merchants just got more cramped as daily-deal leader Groupon Inc. announced its new Groupon Payments service for merchants using Apple Inc.’s iPhone and iPod touch devices to accept credit and debit cards. Groupon is coming in with low card-acceptance prices and aiming to leverage …

A 2-year-old startup that allows consumers to use prepaid cards augmented with funds from participating merchants is expected to launch its product commercially next week following a nearly nine-month pilot in the Bay area. Emeryville, Calif.-based Marqeta Inc., which has already signed up about 250 merchants, is banking on the …

Regardless of how talks between Google Inc. and American Express Co. turn out, it isn’t likely AmEx will shut down its cardholders’ access to the online search giant’s newly overhauled mobile wallet. Indeed, much of the discussion now is likely focused narrowly on the use of the AmEx brand, says …