Marketing

The general-purpose prepaid card market is hot, but most smaller financial institutions find it a daunting task to start and run a prepaid program. To fill that gap, Capital Prepaid Services on Monday launched a prepaid Visa card with two small banks as part of a campaign to make prepaid …

Mobile-payments providers have looked to offers and rewards as a means of engaging with consumers and merchants and boosting payments activity. Indeed, most mobile strategists value the technology’s ability to deliver rewards at the moment consumers are in the store, if not necessarily in front of the relevant merchandise. But …

  Bluetooth low energy beacons will play a key role in a mobile payment and loyalty service being developed by SK Planet Inc. and DoubleBeam Inc. that promises easier mobile payments and offer redemption. The beacons connect Bluetooth low energy-compatible smart phones with DoubleBeam’s GoPago tablet-based point-of-sale system. Now in …

The decision by JVL Ventures LLC to rename its Isis mobile-payments company may have been the easy part. Actually scrapping the brand and replacing it with a new name and logo will be much more challenging, experts say. “It’s a huge rebranding exercise,” says Nick Holland, who follows mobile payments …

With an eye to capturing a share of the potential $2.6 billion in U.S. online gambling revenue expected by 2017, payment processor First Data Corp. launched PayLucky, a suite of existing products for gambling and gaming providers, the company announced today. The suite, which includes the Clover point-of-sale system, prepaid …

There’s at least $30 billion in annual volume up for grabs among merchants using the Web to seek out a processor. Trouble is, independent sales organizations are really lousy at Internet marketing, according to a report released this week. Indeed, ISOs, banks, and point-of-sale software vendors spend about $17 million …

  Diners visiting a Tim Hortons restaurant in Canada and the United States now have a new way to pay for their meals and coffee. The restaurant chain, which has more than 3,600 Canadian locations and 870 in the United States, has added a mobile-payments function to its smart-phone app. …

Vantiv Inc.’s deal to acquire Mercury Payment Systems LLC was noteworthy for its size—the deal carried a $1.65 billion price tag—but it was also exemplary of a key industry transformation from distribution-centric to product-centric acquiring. For decades, the merchant-acquiring industry has revolved around selling the services of barely differentiated payment …

A U.S. Department of Justice lawsuit alleging anti-competitive behavior by American Express Co. can proceed, a judge in the U.S. District Court for the Eastern District of New York ruled Wednesday. Seventeen states also are plaintiffs in the case. n The case is important because of the government’s continuing inquiry …

E-commerce retailers have a unique advantage over their brick-and-mortar counterparts. They typically know quite a bit about a shopper’s purchasing habits, and that helps them create personalized offers that bring back customers to spend more. Index, a San Francisco-based company, hopes to give large brick-and-mortar retailers a tool to enable …