Marketing

Vantiv Inc.’s deal to acquire Mercury Payment Systems LLC was noteworthy for its size—the deal carried a $1.65 billion price tag—but it was also exemplary of a key industry transformation from distribution-centric to product-centric acquiring. For decades, the merchant-acquiring industry has revolved around selling the services of barely differentiated payment …

A U.S. Department of Justice lawsuit alleging anti-competitive behavior by American Express Co. can proceed, a judge in the U.S. District Court for the Eastern District of New York ruled Wednesday. Seventeen states also are plaintiffs in the case. n The case is important because of the government’s continuing inquiry …

E-commerce retailers have a unique advantage over their brick-and-mortar counterparts. They typically know quite a bit about a shopper’s purchasing habits, and that helps them create personalized offers that bring back customers to spend more. Index, a San Francisco-based company, hopes to give large brick-and-mortar retailers a tool to enable …

  Patience is not an online virtue for consumers, and, it appears, for merchants waiting for online approval of their payment-processing account applications. At least that’s the assessment of Tom Dailey, chief executive of 2Checkout, a Columbus, Ohio-based e-commerce payment-services company, which announced this week it has revised its underwriting …

Consumers are responding enthusiastically to a new service that lets them buy goods from and otherwise interact with brands via social media in sports stadiums, through TV ads, and other venues, according to results released Monday by Chirpify, the Portland, Ore.-based company that announced the service in September. The service …

Noting the success Starbucks Corp. has had with its prepaid card and mobile app, Mercury Payment Systems LLC figures the small merchants it serves would like to create a similar program but lack Starbucks’s considerable resources. To bring such a program within reach, the Durango, Colo.-based merchant processor this week …

For more than 20 years the Electronic Transactions Association’s conference has been known as the “ETA Annual Meeting & Expo.” But next spring the merchant-acquiring industry’s biggest gathering will be known as “Transact 14: Powered by ETA.” The rebranding around the “Transact” name, according to ETA chief executive Jason Oxman, …

Only a few years old, digital gift cards are soaring in popularity as U.S. consumers head into the heart of the holiday shopping season. Total loads on the products will reach $1.3 billion for November and December, a nearly four-fold increase from the same two-month stretch last year, according to …

Leading payment card processor First Data Corp. on Tuesday announced it had bought Perka Inc., a startup that provides smart-phone-based loyalty programs for merchants. The Perka buy comes just a few weeks after First Data unveiled a tablet-based point-of-sale system from Clover Network Inc., another startup that it quietly bought …

Social-media payments specialist Chirpify on Thursday introduced a service that lets marketers promote hashtags on a wide variety of media to solicit purchases. The so-called action tags can appear on TV or radio commercials, in print advertising, or on billboards and then be used on Twitter, Facebook, or Instagram, the …