Wednesday , January 14, 2026

Marketing

A New Harris Survey Shows That Consumers Feel the Love for Visa and PayPal

By Jim Daly Grizzled veterans of the payments industry may not have warm and fuzzy feelings for card networks, but the view can be different from consumers’ eyes. In its 27th annual study of brands, a newly released Harris Poll EquiTrend report ranked Visa Inc. as the No. 1 payment …

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Facing Digital Rivals, Western Union Adds Payment Service for Skype Users

Facing increasing competition from digital money-transfer upstarts, wire-service giant Western Union Co. is making alliances to add value to its traditional money-movement product. This week, it announced a deal with Skype, the video-calling service, which allows Skype users to top up their accounts by handing over cash at Western Union …

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Card-Linked Offers Gaining Favor Among Consumers: Survey

  Card-linked offers appear to be gaining consumer favor, according to results of a survey from the CardLinx Association, a Burlingame, Calif.-based trade group. Over the past 12 months, consumer use of card-linked offers increased 92%, the association said. It surveyed more than 50 companies. Other survey results show 95% …

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Plenti Offers Cross-Merchant Rewards—But Will Consumers Use It?

When the Plenti loyalty program—announced Wednesday by American Express Co.—debuts this spring, it will mark the first time a U.S. consumer-rewards program on a national scale enabled points to be earned and used across multiple merchants. The inaugural group of merchants includes AT&T, ExxonMobil Corp., Macy’s Inc., Nationwide Mutual Insurance …

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Shoppers Favor Retailers That Accept Mobile Wallets—And Punish Those That Don’t

By John Stewart While big-time companies like Apple Inc., Google Inc., and Samsung Electronics Co. prepare to battle it out for control of mobile payments, evidence is emerging that consumers may be strongly inclined to reward merchants that accept mobile wallets and punish those that don’t. Some 30% of consumers …

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Costco’s Post-AmEx Credit Card Plans Include Visa but Exclude MasterCard

By Jim Daly The big warehouse retailer Costco Wholesale Corp. announced Monday an agreement with Citigroup Inc. to replace its current cobranded card from American Express Co. next April with a Citi-issued Visa credit card. But Costco also announced a companion agreement with Visa Inc. under which other Visa-branded credit …

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Paydiant Could Provide PayPal With the Elusive Key to the Point of Sale

When it comes to general-purpose mobile payments, PayPal Inc. is far and away the leader, having posted $46 billion in mobile charge volume last year. But recently, the mobile-payments spotlight has been trained on Apple Inc. with its new Apple Pay service, Google Inc. and the suddenly brightening prospects for …

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Heartland Begins a ‘Trusted Dealer Program’ to Bolster Multiple Product Sales

Heartland Payment Systems Inc. is building a point-of-sale system reseller network in hopes it will increase the number of multiple products sold to a single merchant. Announced Friday, the program is part of Heartland Commerce, and signals a shift in Heartland’s selling strategy. The company will no longer use a …

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Consumer Readiness for EMV Is Rising in Wake of Breaches And As Deadline Nears

With the payments industry working against an implementation deadline that’s less than eight months away, networks and issuers are looking more closely at just how ready cardholders are for Europay-MasterCard-Visa (EMV) chip cards. The latest research from MasterCard Inc. indicates some 60% of consumers are now at least aware of …

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Seeking an ‘Integrated Mobile Offer,’ Ingenico Completes Takeover of Roam Data

Point-of-sale terminal maker Ingenico Group now owns all of Roam Data, a mobile POS company it first invested in in 2009. France-based Ingenico says the Roam brand will continue to be used on products, but the company name will be wrapped up into Ingenico. “With 100% of Roam, we will …

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