Marketing

As developers of applications for smart phone-based payments and incentives map their plans for what promises to be a breakthrough year in mobile financial services, evidence continues to pile up that they will have to reckon with a market split between three main operating systems. “The race for the lead …

Google Inc. continues to cement its early grip on mobile payments, as indicated by the disclosure on Monday that the online search giant has acquired a small company in Toronto whose technology purports to enable payments, promotions, and advertising over mobile phones. News of the deal follows in the wake …

Companies are starting to bet that consumer interest in electronically delivered offers and rewards is spilling into the mobile channel. In the most recent example of this trend, Cardlytics, an Atlanta-based firm whose technology lets consumers redeem rewards by using a bank-issued payment card, this week announced a tie-in with …

The turbulent regulatory and legal atmosphere enveloping the U.S. payment card industry is blowing the industry into camps of winners, losers, and those in between. The biggest losers: Visa and MasterCard, large debit card issuers, and consumers. Winners: merchant-funded rewards networks and big merchants. Also likely to gain in the …

Often overlooked as the trend toward mobile payments picks up steam is the extent to which mobile phones, and especially smart phones, influence transactions even if they aren’t used to consummate them. The most recent example of this notion is a finding by IDC Retail Insights that 28% of consumers’ …

Banks that have both issuing and merchant-acquiring operations might generate more charge volume and make more money if they started taking advantage of new opportunities presented by online group-couponing companies, merchant-funded rewards programs, and mobile-phone-based marketers to help their merchant clients increase sales, Aite Group LLC says in a new …

Closed-loop prepaid cards are growing more slowly than their newer, open-loop cousins, but recent numbers from big payment card processor First Data Corp. show the closed-loop sector still has plenty of life. First Data’s monthly SpendTrend report for October shows reload dollar volumes on closed-loop cards increased 25.2% from October …

A new electronic gift card launched by The Home Depot Inc. that lets customers upload and send video images—apparently the first such card in the market—is performing reasonably well in the early going for the huge home-improvement chain. “It’s a little bit early, but it has met expectations so far,” …

Citigroup Inc. revealed on Tuesday it will start a pilot next month for a new type of credit card that will let cardholders apply rewards they’ve earned by pressing a button on the card. The pilot for the new card, which Citi has dubbed its 2G credit card, will start …

In an apparent first in the debit card market, MasterCard Inc. has a struck a deal with Delta Air Lines Inc. to build a national network of issuers of Delta SkyMiles cobranded debit cards bearing the MasterCard logo. Atlanta-based SunTrust Banks Inc. currently is the sole issuer of Delta debit …