Monday , July 16, 2018

Marketing

Seeking an ‘Integrated Mobile Offer,’ Ingenico Completes Takeover of Roam Data

Point-of-sale terminal maker Ingenico Group now owns all of Roam Data, a mobile POS company it first invested in in 2009. France-based Ingenico says the Roam brand will continue to be used on products, but the company name will be wrapped up into Ingenico. “With 100% of Roam, we will …

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New Verifone mPOS Device, Android Tablet Among Flurry of NRF Announcements

Several payments-industry vendors are making product and services announcements in conjunction with the National Retail Federation’s annual Big Show convention this week in New York. Verifone unveiled the PayWare Mobile e355, a mobile point-of-sale terminal that accepts magnetic stripe, near-field communication (NFC), Europay-MasterCard-Visa (EMV), and Apple Pay transactions. Available in …

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ISO Merchant Warehouse Rebrands as Cayan in Effort to Better Reflect New Business Focus

Merchant processor Merchant Warehouse announced Monday it has changed its name to Cayan LLC. The 17-year-old Boston-based company’s rebrand takes effect immediately and is reflected on a redesigned Web site that includes a new tag line, “The Payment Possibilities Company.” It will also be promoted at next week’s National Retail …

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OrderWithMe Debuts Service To Help Small Merchants Counter Showrooming

  Consumers walking around stores with their smart phones in hand often send a potentially troublesome signal to many retailers. The shoppers could be shopping an online retailer’s site while using the brick-and-mortar merchant’s store as a showroom. It’s a phenomenon that Las Vegas-based OrderWithMe Inc. says it can help …

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Cardtronics’ New Skyscraper ATMs Link a Mobile App With Merchant Rewards

Retail ATM network owner and operator Cardtronics Inc. is testing ATMs as tall as nine feet that offer discounts to consumers when they withdraw cash at stores with Cardtronics machines and then make a purchase using a smart-phone app to access the reward. The ATMs and rewards are part of …

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PayPal Ad Campaign Stresses Strength in Mobile Security, But Will it BackFire?

  PayPal Inc., the payments arm of eBay Inc., says it will process 1 billion mobile payments in 2014, and this experience means it knows something about mobile-payments security. That’s one message PayPal hopes comes across in a new ad campaign appearing in newspapers and online just days after Apple …

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Capital Prepaid Looks to Extend Prepaid Program Management to Scores of Small Issuers

The general-purpose prepaid card market is hot, but most smaller financial institutions find it a daunting task to start and run a prepaid program. To fill that gap, Capital Prepaid Services on Monday launched a prepaid Visa card with two small banks as part of a campaign to make prepaid …

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Often Linked to Mobile Payments, Location-Based Rewards Aren’t Rewarding for Everyone

Mobile-payments providers have looked to offers and rewards as a means of engaging with consumers and merchants and boosting payments activity. Indeed, most mobile strategists value the technology’s ability to deliver rewards at the moment consumers are in the store, if not necessarily in front of the relevant merchandise. But …

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How Bluetooth Beacons Are Central to GoPago And Slyde Mobile Payment And Offers App

  Bluetooth low energy beacons will play a key role in a mobile payment and loyalty service being developed by SK Planet Inc. and DoubleBeam Inc. that promises easier mobile payments and offer redemption. The beacons connect Bluetooth low energy-compatible smart phones with DoubleBeam’s GoPago tablet-based point-of-sale system. Now in …

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