Monday , January 22, 2018

Marketing

Despite Its Recent Troubles, Ignoring Square Is a Risky Move for Rivals, Experts Argue

Do competing acquirers run a significant risk if they ignore the way Square Inc. operates? Some experts are now saying they do, though you wouldn’t think so in the light of recent events. When 6-year-old Square went public in November, the result was bloody. On the first day of trading, …

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Coinstar and Redbox Parent Firm Outerwall Looking at Strategic Alternatives

Its original Coinstar coin-counting business long overshadowed by its once-booming but now fading Redbox DVD and video-game rental business, Outerwall Inc. on Monday announced that it had hired investment banker Morgan Stanley & Co. “to explore strategic and financial alternatives” for Outerwall shareholders. The company simultaneously announced that would double …

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With Its Payroll Service, Square Seeks Cross-Sell Avenues to New, Larger Merchants

Square Inc. introduced its payroll service for small businesses last June in California, and in the eight months since then Square Payroll has proven to be popular enough that the company added two more states in November and on Wednesday said it is expanding into five more. But while Square …

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Universal Card Coin Faces a Lawsuit Over Alleged Misrepresentations

The prospect of ubiquitous merchant acceptance and the ability to carry just one card in lieu of several was too much of a promise, alleges a lawsuit filed last week against Coin Inc., a startup offering a universal card service. Filed on behalf of two consumers who each purchased a …

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Eye on Branding: Vantiv Renames Mercury and Element; PayPal Debuts ‘New Money’ Campaign

Vantiv Inc. and PayPal Holdings Inc. are, separately, creating new looks for their brands. Vantiv, which bought integrated-payments specialist Mercury Payment Systems LLC in 2014  for $1.65 billion, is renaming Mercury and Element Payment Services, an integrated-payments provider it purchased in 2013, as a single unit called Vantiv Integrated Payments. This …

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Euronet’s HiFX Marks U.S., Canada International Funds Transfer Debut

Corporations and wealthy consumers have a new option when they need to move funds internationally. HiFX, a unit of Euronet Worldwide Inc., has begun offering its services to U.S. and Canadian clients. Acquired by Leawood, Kan.-based Euronet in 2014, U.K.-based HiFX enables users to transfer funds internationally in 28 currencies, …

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Starbucks Gets a Jolt From Its Fast-Growing Mobile Offerings

Starbucks Corp. keeps adding digital caffeine to its mobile-payments and loyalty offerings built around a prepaid card. The Seattle-based coffee king on Thursday reported that 21% of its U.S. transactions were paid on the Starbucks mobile app in the quarter ended Dec. 27, up from 20% in the previous quarter …

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Local Deals Go to School As Mega-Campus Arizona State University Opts for Apriva App

The more than 72,000 students and faculty members of Arizona State University have a new app to help them find deals from local merchants. Dubbed ASU Deals, the app, available for iOS and Android mobile devices, enables users to search for local deals and receive notifications from merchants. Developed by …

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The U.K.’s Yoyo Wallet Hopes Soon To Be Walking a Big Dog in U.S. Mobile Payments

By John Stewart While many observers might argue the U.S. payments market has plenty of mobile-wallet entries for the time being, a U.K. startup called Yoyo Wallet figures there’s room for one more. London-based Yoyo, which launched with university cafeterias nearly two years ago and has expanded to catering operations …

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Florida Lawmakers Hope To Add Octane to Lottery Sales Through Fuel-Pump Purchases

Point-of-sale terminals and fuel pumps as lottery-ticket dispensers? That’s a question some states continue to mull, though Minnesota tried it and didn’t like it. The latest state trying to juice lottery sales by making card payments easier is Florida. Bills introduced last month in the state House and Senate would allow …

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