Marketing

American Express Co. cardholders are about to see targeted ads from premium brands on some AmEx-owned platforms. Announced Monday, Amex Ads is a digital advertising platform to help brands reach the issuer’s 34 million U.S. cardholders. It begins on AmexTravel.com and will expand to other AmEx-owned platforms. AmEx says this …

Embedded payments and embedded finance have taken on an almost viral adoption within the payments industry, and the latest to tweak their services is processor Worldpay Inc. with its new Embedded Finance Engine. In related news, Fiserv Inc. says it will acquire StoneCastle Cash Management in a bid to better …

Payment processor Adyen will tap the expertise of analytics and consultancy firm TSG to help its merchants tailor payments applications to their needs. In related news, Valor PayTech is teaming with 4LeafLabs to create what it calls an affordable point-of-sale service for small businesses. Adyen,  a Netherlands-based processor initially known …

Two reports, one from Mastercard Inc. and another from Omnisend, an email and SMS marketing platform for e-commerce businesses, indicate that sales during the 2025 holiday season will grow at a slower rate than the previous year as consumers wrestle with higher prices due to inflation and tariffs.  The Mastercard …

Payments-technology developer Echelon Payments said it will expand into processing for non-profit organizations by working with Create.Payments, a payments provider specializing in that market. Nuvei Corp. said its partnership with Loop Global, an electric vehicle charging services company, now includes direct local acquiring capabilities for turnkey unattended EV charging terminals in Canada. Embedded-payments …

Cheba Hut, a fast-casual restaurant chain specializing in submarine sandwiches, has launched a mobile app that supports ordering, payments, and a loyalty program. Developed with loyalty platform provider Thanx Inc., the app is intended to streamline both ordering and payment and encourage repeat visits. Ordering capabilities through the app are …

American Express Co. said it has launched a travel app that combines travel-planning and booking capabilities.  Developed in response to cardholders it says are looking for an app that provides travel insights, premium offers, and high-value benefits, the app guides cardholders in planning their getaway through what AmEx calls “curated …

Block Inc.’s Square point-of-sale unit launched a national marketing campaign featuring what the company calls a “refreshed brand identity” and a focus on local small businesses. Payments-technology provider Kuvasz Solutions and comforte, a provider of payments-data protection, said they are expanding their partnership to North America from their base in Latin America. Paysign …

Money-movement specialist Alacriti wants to make it easier for banks and credit unions to use its service to enable the Zelle peer-to-peer payment service. That’s why it’s added Zelle to its Orbipay Payments Hub, a platform for financial institutions. Zelle, the P2P payment service from Early Warning Services LLC, had …

UATP, a U.S.-based payment processor for airlines, said it will work with APG Pay, a payment-technology developer specializing in the travel industry, to issue UATP accounts to corporate clients and travel companies in the Asia-Pacific region. Blink Charging Co. said it will start to accept cryptocurrency by year’s end at its …