Marketing

Just weeks after Wal-Mart Stores Inc. informed MasterCard International Inc. that the chain would stop accepting MasterCard debit cards effective next month, the bank card company has released a consumer survey showing that merchants who reject debit cards risk losing sales. Sponsored by MasterCard and conducted by Harris Interactive, best …

Consumers who abandon shopping carts on e-commerce sites do so mainly because the sites impose costly shipping and handling costs or lengthy shipment times. This is one part of the findings of a survey conducted last month by NetIQ Corp., a San Jose, Calif.-based vendor of web-analytics tools. The company …

Debit cards were hot in 2003, and research released this week shows just how hot. A study conducted by Boston-based Dove Consulting says the number of consumers using debit cards tied to personal identification numbers to make purchases in stores rose in 2003 to 57%, up from 48% in a …

The highest delinquency rate ever seen on credit cards did little to dampen transactions on the cards during the critical holiday season. The American Bankers Association reports today that late payments on credit cards reached a record 4.09% of all accounts in the third quarter of 2003, up from 4.04% …

Hold the requiem for cash. It's still flexing its muscles as a payment vehicle, as witness the deal announced today by Western Union Financial Services Inc. and Continental Airlines. Starting now, customers who book seats on the airline's Web site can pay by cash at any of 45,000 Western Union …

It may be cold outside throughout much of the country, but Bank of America says customers are starting to warm up to online banking in a big way. The Charlotte, N.C.-based banking company announced its online banking service has reached 7 million subscribers, making the bank the first financial-services company …

Airlines are taking advantage of the onset of one of the year's heaviest travel seasons to promote their electronic self-service check-in and ticketing machines. Both American Airlines and America West today released statements touting their airport kiosks and encouraging customers to use them in the coming days to avoid long …

A major study on consumer payment preferences at the point of sale released today shows not only a stronger trend toward debit cards generally but also a stronger preference for cards secured by personal identification numbers rather than by signatures. This is despite strong promotion from the major card companies …

Beset by complaints about the alleged lack of security surrounding their products, six makers of electronic voting machines have started a trade group intended to put to rest public apprehension about electronic voting. The six companies have formed the Election Technology Council in partnership with the Information Technology Association of …

A new survey indicates sharply higher popularity for gift cards. According to the survey, an estimated 97 million Americans, or 45% of the adult population, bought a gift card in the last 12 months, twice the number who bought one in 2002. The 2003 survey, which was conducted in August …