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PayPal Inc. will pour as much as $100 million into a new promotional campaign aimed at driving traffic to merchant sites that accept PayPal. The campaign, which kicks off Nov. 23 and includes cash-rebate offers between $10 and $20 as well as free shipping when consumers use PayPal, is entirely …
Read More »August’s Dog Days Brought Some Relief in Phishing Onslaught
August brought some relief in the generally rising onslaught of phishing, with the number of newly detected, unique Web sites hosting attacks dropping dramatically to 10,091 from a record 14,191 in July, according to the latest report from the Anti-Phishing Working Group, which monitors the online fraud. Similarly, the number …
Read More »Yodlee Aims at Big Adoption for M-Banking, M-Payment Service
Yodlee Inc., which on Tuesday introduced a mobile version of its online-banking applications, expects the new product to attract between 5 million and 6 million users within the next three years, according to Aashir Shroff, senior product manager for Yodlee Mobile. The service, which allows banks to offer customers the …
Read More »Payments Group Plans to Ride Wave Made by New Microsoft OS
In coming months, software colossus Microsoft Corp. will be reaping bushels of publicity about Microsoft Windows Vista, the newest version of the world's leading desktop operating system that's scheduled for release early next year. Along for the ride, and with a novel approach to the electronic payments business, is a …
Read More »July Phishing Numbers Bring Mixed News on the Online Fraud
July was a month of mixed news on the online-fraud front, as the number of unique reports of phishing attacks dropped 17% from June, to 23,670, but the population of Web sites hosting attacks ballooned 41%, to a record 14,191, according to the latest numbers from the Anti-Phishing Working Group, …
Read More »Applying Casino Lessons, Infonox Pushes Savvier ATMs for Banks
Convinced that banks are ready to upgrade ATM capability to sell more products and services, San Jose, Calif.-based Infonox Inc. says it is piloting marketing-savvy machines with unnamed clients and plans to have at least one commercial deployment in progress within six months. “There's a dramatic shift in the banking …
Read More »Real Tones Dominate Ring Tone Sales, While Ringback Tone Sales Rise
Some 24.6 million U.S. consumers bought a ring tone in the second quarter of 2006, and they showed a clear preference for so-called real tones, or master tones, over polyphonic and mono ring tones, according to research released today. Ring tones for mobile phones, which are snippets of popular songs, …
Read More »AmEx Cuts Costs But Boosts Marketing with Web Efforts
American Express Co. cardholders paid their AmEx bills nearly 100 million times in 2005 using the Internet, Judson C. Linville, president of the New York City-based firm's U.S. Consumer Card Services Group, told analysts Wednesday. “The Web has fundamentally transformed our business in the last few years,” Linville said at …
Read More »POS Debit Card Usage Continues To Grow, Star Survey Says
Debit cards continue to find favor with consumers for point-of-sale purchases, results of the latest annual payments survey by First Data Corp.'s Star electronic funds transfer network shows. And recent security breaches involving PIN-based debit cards don't yet seem to have dented PIN debit's popularity. According to Star's 2005/2006 Consumer …
Read More »Discover Scores Exclusive Deal with Fast-Growing Dollar Tree Chain
In marketing coup for Discover Financial Services LLC, Dollar Tree Stores Inc. has agreed to accept cards issued on Discover's network exclusively in about 2,100 of its 3,100 stores across the country. The deal, which takes effect immediately, means the Cheseapeake, Va.-based chain, which is part of a fast-growing retail …
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