Tuesday , February 24, 2026

Marketing

OrderWithMe Debuts Service To Help Small Merchants Counter Showrooming

  Consumers walking around stores with their smart phones in hand often send a potentially troublesome signal to many retailers. The shoppers could be shopping an online retailer’s site while using the brick-and-mortar merchant’s store as a showroom. It’s a phenomenon that Las Vegas-based OrderWithMe Inc. says it can help …

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Cardtronics’ New Skyscraper ATMs Link a Mobile App With Merchant Rewards

Retail ATM network owner and operator Cardtronics Inc. is testing ATMs as tall as nine feet that offer discounts to consumers when they withdraw cash at stores with Cardtronics machines and then make a purchase using a smart-phone app to access the reward. The ATMs and rewards are part of …

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PayPal Ad Campaign Stresses Strength in Mobile Security, But Will it BackFire?

  PayPal Inc., the payments arm of eBay Inc., says it will process 1 billion mobile payments in 2014, and this experience means it knows something about mobile-payments security. That’s one message PayPal hopes comes across in a new ad campaign appearing in newspapers and online just days after Apple …

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Capital Prepaid Looks to Extend Prepaid Program Management to Scores of Small Issuers

The general-purpose prepaid card market is hot, but most smaller financial institutions find it a daunting task to start and run a prepaid program. To fill that gap, Capital Prepaid Services on Monday launched a prepaid Visa card with two small banks as part of a campaign to make prepaid …

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Often Linked to Mobile Payments, Location-Based Rewards Aren’t Rewarding for Everyone

Mobile-payments providers have looked to offers and rewards as a means of engaging with consumers and merchants and boosting payments activity. Indeed, most mobile strategists value the technology’s ability to deliver rewards at the moment consumers are in the store, if not necessarily in front of the relevant merchandise. But …

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How Bluetooth Beacons Are Central to GoPago And Slyde Mobile Payment And Offers App

  Bluetooth low energy beacons will play a key role in a mobile payment and loyalty service being developed by SK Planet Inc. and DoubleBeam Inc. that promises easier mobile payments and offer redemption. The beacons connect Bluetooth low energy-compatible smart phones with DoubleBeam’s GoPago tablet-based point-of-sale system. Now in …

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Deciding to Change the Isis Brand May Be the Easy Part Compared to Doing It

The decision by JVL Ventures LLC to rename its Isis mobile-payments company may have been the easy part. Actually scrapping the brand and replacing it with a new name and logo will be much more challenging, experts say. “It’s a huge rebranding exercise,” says Nick Holland, who follows mobile payments …

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First Data Goes All in on U.S. Gambling Growth with the Full-Deck PayLucky Product Suite

With an eye to capturing a share of the potential $2.6 billion in U.S. online gambling revenue expected by 2017, payment processor First Data Corp. launched PayLucky, a suite of existing products for gambling and gaming providers, the company announced today. The suite, which includes the Clover point-of-sale system, prepaid …

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Tens of Thousands of Merchants Use the Web To Find a Processor, But ISOs Fare Poorly

There’s at least $30 billion in annual volume up for grabs among merchants using the Web to seek out a processor. Trouble is, independent sales organizations are really lousy at Internet marketing, according to a report released this week. Indeed, ISOs, banks, and point-of-sale software vendors spend about $17 million …

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