Marketing

Noting the success Starbucks Corp. has had with its prepaid card and mobile app, Mercury Payment Systems LLC figures the small merchants it serves would like to create a similar program but lack Starbucks’s considerable resources. To bring such a program within reach, the Durango, Colo.-based merchant processor this week …

For more than 20 years the Electronic Transactions Association’s conference has been known as the “ETA Annual Meeting & Expo.” But next spring the merchant-acquiring industry’s biggest gathering will be known as “Transact 14: Powered by ETA.” The rebranding around the “Transact” name, according to ETA chief executive Jason Oxman, …

Only a few years old, digital gift cards are soaring in popularity as U.S. consumers head into the heart of the holiday shopping season. Total loads on the products will reach $1.3 billion for November and December, a nearly four-fold increase from the same two-month stretch last year, according to …

Leading payment card processor First Data Corp. on Tuesday announced it had bought Perka Inc., a startup that provides smart-phone-based loyalty programs for merchants. The Perka buy comes just a few weeks after First Data unveiled a tablet-based point-of-sale system from Clover Network Inc., another startup that it quietly bought …

Social-media payments specialist Chirpify on Thursday introduced a service that lets marketers promote hashtags on a wide variety of media to solicit purchases. The so-called action tags can appear on TV or radio commercials, in print advertising, or on billboards and then be used on Twitter, Facebook, or Instagram, the …

Google Inc. on Tuesday unveiled a new mobile app for its Google Wallet that emphasizes the wallet’s loyalty and person-to-person payments features that in the past had taken a back seat to its point-of-sale payment capability based on near-field communication (NFC) technology. The app is now available to all smart …

Investors may be disappointed with Apple Inc. in the wake of that tech giant’s introduction of two new iPhone models, but they’re plenty happy with digital wire-transfer company Xoom Corp. San Francisco-based Xoom on Tuesday raised $85.6 million in a new stock offering, about $20 million more than it expected …

Love your local vending machine and it’ll love you back. That’s the message from USA Technologies Inc. (USAT), operator of a wireless network of card-accepting vending machines. USAT this week unveiled a loyalty program called “More” centered around a proprietary, reloadable stored-value card that machine owners and operators can offer …

More than 18 months after acquiring Point, a Sweden-based provider of payment gateway solutions to merchants, point-of-sale terminal maker VeriFone Systems Inc. announced Monday that it will roll out the service to U.S. merchants beginning this fall. VeriFone intends to offer Point as a managed service through independent sales organizations …

Financial institutions wanting to expand the number of ATMs their customers can use in retail locations without those customers paying surcharges have a new option available under an approach announced late last week by Houston-based Cardtronics Inc. While Cardtronics has for years offered financial institutions the ability to put their …