Monday , March 1, 2021

CardFlight Enters the Register-Replacement Arena With a Trio of Devices for Multiple Markets

CardFlight Inc., a provider of payment hardware and software-as-a-service payment applications, announced Wednesday a major product line expansion into the burgeoning market for countertop point-of-sale devices that can function as cash-register replacements.

The new line of terminals, on which merchants can run CardFlight’s SwipeSimple software, includes a trio of models aimed at CardFlight’s  small-merchant market. 

New York City-based CardFlight, which works with 10 of the 25 largest merchant acquirers, will roll out the new devices gradually throughout 2021, beginning in the first quarter. The three models, each one targeted at a specific merchant segment, are the SwipeSimple Register 8, 6, and 15. Pricing for the new devices is not available.

The new devices, which will face off against rival products from providers like Square Inc. and Fiserv Inc.’s Clover unit, build off CardFlight’s existing smart terminal and mobile and Web-based payment-acceptance technology. They were developed in response to customer demand to provide a breadth of offerings for all types of small businesses, Derek Webster, chief executive and founder at CardFlight, says by email. 

Register 8 will launch first, followed by Register 6 and 15.

“We’re taking our software that’s trusted by over 70,000 small businesses and expanding it to devices optimized for countertop, cash register-replacement, and point-of-sale environments.” Webster says. “Different merchants have different needs and preferences, but this is cementing CardFlight’s role in enabling merchants to run their business however they see best.”

The Register 8, which will launch first, is targeted at specialty retailers and quick-service merchants, such as coffee, juice and smoothie shops and ice cream stands. The device has an expanded 8-inch touchscreen that can show customer prompts for tips and digital receipts and swivel mount.

The Register 6, which will launch second, is designed for less complex POS environments such as food trucks, bakeries, hair salons, and auto-service and repair shops. The device features a 6-inch touchscreen and swivel base station with built-in receipt printer.

The Register 15, which will roll out by year’s end, is targeted at more advanced merchant environments, such as food-and-beverage merchants with more complicated menus or orders, such as customizing a hamburger and adding a side dish. The device comes with a 15-inch screen and a built-in 8-inch customer-facing display that shows line items, customer messages, and prompts. 

Despite a higher cost and larger size for the Register 15 than for its sister terminals, the larger merchant-facing screen and separate customer-facing display are valuable in more complex merchant environments, according to Webster.

“A key differentiator (for our devices) is our channel-friendly approach,” Webster says. “We’re giving merchant acquirers and [independent sales organizations] a solution that can be sold and supported by them. We give our reseller partners control over how the solution is priced, bundled, and deployed to their merchants.”

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