Replit Turns to Visa As It Looks to Expand in Agentic Commerce Tech

Replit Inc., a Foster City, Calif.-based developer of software for the booming agentic-commerce market, announced it will work with Visa Inc. on an integration of Visa agentic commerce into Replit’s platform. The company also reported an investment from Visa, terms of which were not specified.

Visa, which launched its Intelligent Commerce platform a year ago, has been working since then to refine the service, which supports the use of software agents to shop online on behalf of consumers.

Replit said Thursday the Visa integration will help support the company’s focus on marketing its services to enterprise-size companies, a strategy Replit settled on earlier this month as it saw large companies increasingly looking to acquire agentic capability. The market for agentic infrastructure developed for retail transactions is estimated at $60 billion, with growth resulting in a $218 billion market within five years, according to estimates by Mordor Intelligence.

Replit’s enterprise push comes as it has built a retail user base it says totals 50 million around the world. To encourage sales in the enterprise segment, the company says potential users can buy Replit’s software directly, without the need to speak to a salesperson. The company says in a news release it has already attracted clients and sees the direct approach “removing…friction.”

“We designed self-serve because the enterprise tools should work the same way our consumer product does: You show up, you start building, and the platform gets out of the way,” Amjad Masad, Replit’s chief executive, says in a statement. “Over the last few months, our enterprise traction has been growing, and Visa coming on board underscores our mission of making coding available to anyone in a secure and robust manner.” Masad, a former Facebook engineer, founded Replit in 2016. The company now looks to its new tie-in with Visa for further expansion. In the enterprise market, Atlassian, Adobe, Databricks, and Okta are current clients.

So-called autonomous AI shopping agents will take a share between 10% and 25% of all U.S. e-commerce sales, according to industry forecasts.