Tuesday , July 17, 2018

Marketing

An iPayment Tie-in With Aliant Will Harness More ISO Horsepower for Crypto Acceptance

The same force that decades ago hit the streets and made credit and debit card acceptance nearly universal is revving up in a nascent effort to do the same for cryptocurrency. Aliant Payment Systems, a Fort Lauderdale, Fla.-based independent sales organization that has been marketing Bitcoin, Ether, and Litecoin acceptance …

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Time’s Up: What Will Be the Impact of Europe’s GDPR on U.S. Payments Companies?

Procrastination is no longer an option. Time to comply with the massive General Data Protection Regulation for businesses that collect data about European Union consumers has run out. And with the regulation going into effect Friday, many U.S. payments companies have found they, too, have had to change their data-collection …

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Kabbage’s Entry Into Payments May Be a Logical Next Step, But Also Likely a Costly One

Online lender Kabbage Inc.’s ambition to enter payment processing by the end of the year, reported this week by Reuters, is a logical extension of their current platform, but one clouded by a host of uncertainties and rife with potential missteps, according to experts contacted by Digital Transactions News. Nine-year-old …

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ShopKeep Launching Android Version and other Digital Transactions News from 5/22/18

Tablet-based point-of-sale provider ShopKeep Inc. announced it is introducing an Android version of its ShopKeep Register app, which up to now has been available only for Apple Inc.’s iOS operating system. The app will be available first on Clover devices from First Data Corp., which launched it for Clover Mini earlier …

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COMMENTARY: Here’s How the Big Card Networks Can Make Their Common Buy Button a Winner

The digital payments innovators used to be Mastercard and Visa, but with the rise of PayPal, it’s been a new game. Then along came Alipay and Apple Pay and many other local or specialized payment methods, making the playing field even more competitive for these card payment platforms. Visa Checkout …

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However It Will Work, the Common Buy Button Isn’t Going to Appear Any Time Soon

With each week that passes, the so-called unified buy button concept introduced by the major card networks last month takes on more definition, but despite all the discussion, the idea of an online checkout shared by multiple payment networks remains too vague—and too futuristic—to suit some expert observers. “I keep …

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Now That Real-Time Is on the Horizon, Fee-Weary Merchants Look for Card Displacement

Financial institutions have been pushing real-time payments because they are supposed to be not only faster but also more cost-efficient. But now results of a global survey released Monday indicate merchants not only expect faster payments to be less expensive to accept, but also to displace the payment cards banks …

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Cardlytics Prepares for a Potential Tripling of Its Active User Base by 2019’s End

Cardlytics Inc. is building its infrastructure to support as many as 200 million monthly active users of its merchant-funded rewards program by the end of 2019, more than three times the 60 million it currently has, company executives said Thursday. The big expansion comes as Cardlytics’ grows its business with …

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Wells Fargo’s Mobile App Moves Payments to Center Stage, Even Before the Log-in

Ever since banks, merchants, and tech companies first introduced mobile services, they’ve looked for ways to entice more usage by streamlining the way consumers interact with little screens. Now Wells Fargo & Co. has decided to put frequently used payments services on the home screen of its mobile app, before …

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Rambus Debuts Tokenization Service and other Digital Transactions New briefs from 5/9/18

Visa Inc. and PayPal Holdings Inc. have extended to Canada an agreement they made in 2016 that gives PayPal access to Visa’s tokenization engine in return for promoting Visa products for PayPal account funding. In related news, Visa said it is expanding its Visa Direct service in Canada, with processor …

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