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To help e-commerce merchants reduce shopping cart abandonment, Sezzle Inc. is partnering with customer platform provider Klaviyo. The deal will allow Klaviyo merchants to offer online shoppers a buy now, pay later loan when they abandon their shopping cart.
Shopping cart abandonments are a nettlesome problem for e-commerce merchants, with 69.5% of carts being abandoned, according to the research firm the Baymard Institute, which focuses on user online experiences.
In addition to providing merchants the ability to offer BNPL financing to online shoppers that abandon their cart, the integration of Sezzle to Klaviyo’s platform will allow merchants to see which of their email subscribers have or have not previously used Sezzle. In addition, merchants can filter email lists by the custom property, to create more targeted messages. Custom properties are data fields in which merchants can store information about customers on their email lists, such as gender, coupon codes they have redeemed, or email preferences. Klaviyo services more than 100,000 brands.
“We’re excited to launch this integration with a leading player in the alternative-payments space, helping our mutual customers strategically target shoppers via email and SMS marketing,” Rich Gardner, vice president of global strategic partnerships for Klaviyo says in a prepared statement. “Sezzle’s purpose-driven approach to payments and mission of financial freedom directly aligns with Klaviyo’s vision to empower creators to their own destiny.”
More than 47,000 merchants actively offer its BNPL option, Sezzle says.
“Sezzle’s buy now, pay later is a cutting-edge experience that resonates with all consumers,” Sezzle President Paul Paradis says in a prepared statement. “It is a runaway hit with millennials and Gen Z, in particular, who appreciate that it comes with no interest and no fees if you pay on time.”
