Digital Transactions Authoritative, insightful and timely information for payments professionals
The payments landscape is rapidly evolving, moving beyond simple transaction processing to a holistic ecosystem of financial services. Maverick Payments is championing a new era for Independent Software Vendors (ISVs), providing them with a robust, white labeled payment stack designed to unlock significant monetization opportunities and enhance customer stickiness.
“We’re seeing a shift where businesses are now looking for a payment processor that offers more than just transactions, so a one-stop shop for everything,” says Justin Downey, Vice President of Product at Maverick Payments. Maverick empowers ISOs and ISVs to strategically develop a cohesive payments ecosystem.
For ISVs, this shift presents a golden opportunity. They can embed a complete payment experience directly into their software, under their own brand. Maverick’s core message to ISVs is clear: monetize payments by reselling our white-labeled payments stack, build your brand, and leverage our infrastructure to go to market faster with less operational burden.
“Ultimately, Maverick Payments’ own position is that we’ve built a technology platform that our ISO, ISV and FI partners can leverage,” Downey emphasizes. “It allows them to retain control over the payment experience while leveraging our technology and infrastructure to go to market faster, with less burden. It ensures they get what they need from their payment processor.”
The payment stack offered by Maverick Payments is more than just a gateway. It encompasses a comprehensive suite of features designed to empower ISVs to offer a truly integrated payment solution:
- Proprietary gateway: A robust foundation for processing credit card and ACH payments.
- Merchant processing services: Core infrastructure for handling transactions.
- Fraud & chargeback tools: Essential tools to mitigate risk and protect revenue.
- Advanced analytics & reporting: Real-time data and insights to track performance.
- Risk and compliance: Maverick manages risk and compliance as an FSP that holds liability.
- Digital onboarding & portfolio management: Streamlined processes for activating merchants and managing portfolios under the ISV’s brand.
- API-first approach: A developer-friendly API for easy integration.
For ISVs grappling with the “build vs. buy” dilemma, Maverick’s white label solution offers a compelling option. Building a payment system from scratch is a significant undertaking, requiring substantial time, cost, and ongoing investment. Maverick’s white label model allows ISVs to brand the entire payment experience, fostering customer loyalty and brand recognition, without the overhead and risk of building or maintaining a complex payment infrastructure.
“When seeking out partners, you’ll need to look for full-service payment providers that are partner-driven, meaning they are focused on your success,” Downey advises. Maverick Payments embodies this philosophy, providing ISVs with the technology, support, and flexibility to confidently excel in the dynamic world of payment monetization. Offering a comprehensive, branded payment stack can be the key differentiator for ISVs looking to drive new revenue streams and cement their position as indispensable partners for their clients.
For more information about Maverick Payments, visit their website: https://maverickpayments.com/
