How Merchants Are Exploiting E-Commerce Tech And Strategies

As e-commerce expands, issues pile up for both online merchants and their customers. One such problem concerns shipment tracking, a necessary function when packages go awry.

That issue creates opportunity. Early Wednesday, Veho Tech Inc. announced an integration with the e-commerce giant Shopify that offers real-time delivery tracking data directly through Shopify’s platform. The service requires no process changes for merchants, the parties say, as delivery data flows through systems they have already installed. Customers can access delivery information in Shop, a Shopify mobile shopping app that offers order tracking and access to Shop Pay, Shopify’s one-click checkout.

The technology can also help merchants calm anxious customers, particularly with respect to high-ticket items. “By bringing Veho tracking directly into Shopify, we’re making it easier for merchants to deliver visibility and confidence to customers,” says Hank Emerson, vice president of business development for New York City-based Veho, in a statement. Besides Shopify, Veho’s clients include Macy’s, Sephora, and Lululemon. The company was founded in 2016.

The new service comes as online merchants seek ways to track orders and satisfy customers. Veho says its tracking data are automatically fed to Shopify as packages move from stage to stage, including final delivery. Meanwhile, the process requires no change to the routines merchants use to create labels and manage shipments, Veho says.

Shopify reported $378 billion in gross merchandise volume in 2025, with volume for 2026’s second quarter alone amounting to $116 billion.

In related e-commerce news, National Retail Solutions Inc., a point-of-sale provider specializing in independent retailers, unveiled a direct link to the Uber Eats marketplace in the U.S. and Canadian markets, allowing NRS client merchants to reach potential customers through product delivery.

Using NRS’s integration with Uber Eats, NRS client merchants can list their products on Uber Eats and make real-time changes, NRS says. “Independent retailers have long been underserved by the digital-commerce revolution,” says Hashim Amin, head of grocery and retail at Uber for North America, in a statement. “Through our partnership with NRS, the leading POS network serving small-format independent retailers, we’re making it easier for tens of thousands of merchants to offer delivery and reach customers.”