Marketing

Entertainment-streaming platform Roku says a partnership with Shopify Inc. will provide viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. It works like this: When viewing an ad for a Shopify merchant, viewers press OK on their Roku remote to learn more …

Real-time payments platform provider Pidgin Inc. has published an eBook detailing key steps financial institutions should be taking to prepare for real time payments. The eBook, published just ahead of the debut of Federal Reserve’s FedNow real-time payments network this month, details how financial institutions can use real-time payments to …

Services such as buy now, pay later loans and personal financial management will help drive the global volume of digital-wallet transactions to $16 trillion in 2028, up 77% from $9 trillion this year, according to a report from Juniper Research. Katapult Holdings Inc. said more than 20 merchants are now available on …

Travel-technology provider Sabre Corp. announced it has acquired Techsembly, a gift card and e-commerce platform for hotels. The U.S. Payments Forum published a white paper outlining the impact of the Federal Reserve’s clarification that debit card issuers must enable a choice of two unaffiliated networks for all transactions, including card-not-present payments. The clarification took effect …

The global digital gift card market is projected to reach $1.2 trillion in 2032, up from $310.1 billion in 2022, according to a report from market research firm Custom Market Insights. In 2023, CMI projects sales of digital gift cards will total $399 billion, a more than 28% year over …

Payments-processing giant FIS Inc. is reportedly looking into selling a majority stake in its Worldpay unit to private-equity firms at a valuation of $15 billion. The news indicates a change in strategy at FIS, which announced in February it intended to spin off Worldpay as a publicly held company some time during the coming …

FedNow, the nation’s second real-time payments network set to debut in late July, says 41 financial institutions, 15 service providers, and the U.S. Department of the Treasury will be ready to send and receive transactions. All 57 have completed certification and testing for FedNow. The Federal Reserve said in 2019 …

As the payments industry waits a few more weeks for the expected July launch of the Federal Reserve’s FedNow real-time payments platform, the backer of a real-time payments service that is entering its sixth year readies for more business. Operated by The Clearing House Payments Co. LLC, the Real Time …

Mastercard Inc., working with Subaio, which offers a subscription management service for banks, launched a subscription control service to make it easier for consumers to identify and unsubscribe from recurring payments via banks’ apps and online access. The move comes after the Federal Trade Commission proposed a rule that would require sellers …

PayPal Holdings Inc. is adding tap to pay on mobile phones to its U.S. Venmo users with business profiles. The Tap to Pay on Android technology enables merchants that accept Venmo payments to do so using conventional Android smart phones without having to attach a special payment dongle. The service …