Marketing

Restaurant point-of-sale provider Toast Inc. has further expanded its agreement with ride-sharing technology provider Uber Technologies Inc. to help restaurants in the United States and Canada better manage digital ordering, enhance the guest experience, attract new customers, and increase sales. New tools the two companies plan to create include customer …

Paze, the online checkout service from Early Warning Services LLC, may usher in a new phase for the service in 2026. That’s the suggestion from Eric Hoffman, chief partnerships officer at EWS. “2025 was a big year in building partnerships and we’re excited to see the fruits of those efforts,” …

Banking and payments platform Klarna AB announced early Monday a global membership program featuring Premium and Max rewards levels and offering cash back and benefits related to travel. The new program is starting out in Europe but “expansion to the U.S. is planned for the coming weeks,” the payments company …

CardFlight Inc. announced Tap to Pay on iPhone is now available to client merchants using Worldpay for processing. Rokt Corp., an e-commerce marketing-technology company, said PayPal Holdings Inc. has started to use its services to support advertisements that appear on “thank you” pages following peer-to-peer payments. PayNearMe Inc. said it has rolled …

PAR Technology Corp., a provider of payments technology to restaurants, said Krystal Restaurants LLC has opted to use PAR’s Punchh loyalty technology to support its recently introduced Club Krystal program. Krystal operates close to 300 locations in 11 states. Payments-technology platform Yeeld said it has expanded its surcharging service to Canada for …

Mastercard Inc. unveiled Merchant Cloud, a payments platform aimed at easing the way for businesses to conduct commerce globally while entering new markets and adopting new end-user technologies. Block Inc. said it will work with food-delivery service Grubhub to overhaul restaurants’ ordering systems by integrating with Square’s point-of-sale platform and adding Cash …

Buy now, pay later lenders Klarna AB and Affirm Inc. are separately partnering with Google Inc. to enhance their technology stacks. Klarna announced early Thursday it is partnering with Google Cloud to fast-track development of consumer-centric products and marketing campaigns within the Klarna app. Google Cloud is the commercial arm …

The processor Worldpay said it will offer commercial and business customers of East West Bank access to point-of-sale, e-commerce, and loyalty technology under a new agreement. FIS Inc. has agreed to sell Worldpay to Global Payments Inc. in a deal that is expected to close in the first half of next year. Block Inc. has …

PayPal Holdings Inc. has officially launched PayPal Ads Manager, a service that allows merchants to act as their own retail media network and generate new revenue streams, PayPal says. Retail media networks are advertising platforms that allow retailers to sell ad space across the media channels they own or control, …

Helcim announced it is the first payments provider to be included in the Verizon Business Marketplace, a software market for small and mid-size businesses. The news follows Helcim’s launch in April of Faster Deposits, a service aimed at delivering next-business-day funding of digital-payment receipts to merchants. Stax Payments, a payments-technology provider, said …