Marketing

Citigroup Inc. plans to roll out 2.5 million key fobs for contactless debit card payment following a launch of the technology this fall in the New York area, the banking giant announced today. The so-called tap-and-go transaction devices will fit on consumer's keychains, and will be based on MasterCard International's …

A little-known maker of switching software with very well-known clients is counting on a major upgrade in memory horsepower it is helping to pioneer to drive down transaction-processing costs while dramatically boosting the amount of data networks can handle. San Rafael, Calif.-based Kabira Technologies Inc. may not have the immediate …

At a time when new ATM deployment has been slow, one independent deployer of the machines has found a big payoff from a novel approach to cobranding ATMs with banks. Since announcing its cobranding deal about 18 months ago, Houston-based Cardtronics Inc. has been able to get more than 800 …

Customer incentives represent a growing new niche for gift cards, according to the results of a new survey. Of some 68 decision-makers canvassed, 52% said they are likely to offer gift cards as a customer incentive in the next 12 months. Of all industries represented in the survey, restaurants represent …

American Express Co. has so far seen no change in its relationship with MBNA Corp., which last year began issuing cards on AmEx's network in the U.S. but is now in the process of being acquired by Bank of America Corp. in a $35 billion deal that was announced late …

Debitman Inc., a non-bank PIN debit network linking tens of thousands of merchant locations, will launch a PIN-secured stored-value card by Sept. 30 that will bear merchant branding on the front, with Debitman's mark on the back. John K. Lannan, chief executive of the Chico, Calif.-based company, says heavy-duty marketing …

An Internet-based payments network that originated in Europe is targeting the increasingly competitive U.S. micropayments market, seeking major-brand U.S. merchants and looking for licensees here for its software. Webpay Inc., a unit of Switzerland-based Webpay International, set up shop in Manhattan 11 months ago and so far has recruited 30 …

In a development with implications for mobile commerce in the U.S., the number of wireless subscribers has for the first time exceeded the number of landline connections in this country. According to a report compiled by the Federal Communications Commission, there were 181.1 mobile subscriptions in place on Dec. 31, …

Consumers generally prefer PIN-based debit to signature debit, and are less frequently subjected by banks and merchants to fees for PIN-debit usage, according to a recent survey. At the same time, the number of banks offering rewards incentives to consumers for PIN-debit usage, already a small minority, is declining, says …

Mindful of the rapid spread of online frauds depending on phishing, The 41st Parameter Inc. plans next month to roll out a new version of its machine-authentication technology. The Scottsdale, Ariz.-based company is already piloting the new version of its software, called TimeDiff Linking, and last week filed for an …