Marketing

Micopayments processor BitPass Inc., Menlo Park, Calif., is moving into uncharted territory for digital content by enabling payments for episodes of a new film being produced by a studio controlled by Daniel Myrick, best known as creator and co-producer of “The Blair Witch Project.” The so-called webisodes of “The Strand,” …

A Manhattan-based startup company is bringing the concept of check guarantee to the business of processing card-not-present payments. Precharge Risk Management Solutions, founded less than two years ago, has only in the past few months been actively marketing its service but has already signed up more than 1,000 online merchants, …

Having recently agreed to standardize their protocols for transaction-data protection primarily at online merchants, the card networks are beginning to push for improved security of stored data at brick-and-mortar retail locations, as well. The move comes in the wake of alarming breaches of card-transaction data at physical retail stores, including …

Internet transaction processor PayPal Inc. will handle settlement of payments between travel agents and hotels, car-rental agencies, and other non-airline travel suppliers as part of a single-source, electronic booking portal offered by a San Francisco-based startup company. The deal helps PayPal further its strategy of moving more payments outside the …

Although it's a minuscule portion of the total value of retailer-issued gift cards sold in the U.S., the nascent aftermarket for these cards is set for a boom, according to recent research by TowerGroup Inc., Needham, Mass. About 4,500 cards are currently available for auction on a number of recently …

Some ATM experts are expecting the number of wireless terminals to increase in coming years, and not just for mobile applications like flea markets and fairs. Fixed-location deployments, such as retail stores, may increasingly adopt untethered ATMs because of their TCP/IP connections through readily available public cellular networks and their …

Boston-based Vayusa Inc., which markets its m-commerce service under the name MobileLime, has had discussions with a national retailer and restaurant chain about offering its m-commerce network nationally. If successful, the deals could pave the way for MobileLime to reach the 172 million or so mobile users in the U.S. …

The advent of ATMs running Microsoft Corp.'s Windows operating system is making it easier for banks, retailers, and other machine deployers to add revenue-generating features to the machines, including advertising. PNC Corp., a Pittsburgh-based bank, has found success in introducing advertising and couponing capability as it swaps out older ATMs …

The number of Visa- and MasterCard-branded money-transfer cards issued in the U.S. will reach 1.1 million in 2006, up from 400,000 this year and just 145,000 in 2004, according to a new research study on the remittance market. The jump in the number of the prepaid cards follows the increasing …

A simmering patent feud between rival biometric transaction processors BioPay LLC and Pay By Touch has taken another twist with Pay By Touch's acquisition of a patent covering check-cashing services, BioPay's core business. In a news release it issued last week, Pay By Touch claimed its competitor had tried to …