Monday , December 29, 2025

Marketing

New Research Unveils Big Challenges for Mobile Content Market

Separate reports released this week show that the market for mobile content?everything from games to ring tones to video clips and beyond?may have farther to go than previously supposed by those who see the market as a nascent source of micropayments. Also, other research reveals content marketers may have to …

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I4 Commerce Reports Bill Me Later Growth, Looks to Debit, Prepaid in ’06

Reporting rapid growth for its payment service and rising interest in a new marketing and finance platform it rolled out last month, I4 Commerce Inc. says it will begin next year expanding into new payment channels, with debit and stored-value ranking as distinct possibilities. The company will end the year …

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Good News: Phishing Incidents Decline. Bad News: Malware Use Is up

Recent reports concerning the dual online threats of phishing and malware indicate mixed news: the phishing threat is down as measured by number of incidents, but fraudsters' use of malicious code to steal passwords and re-direct unsuspecting Web users is increasing steadily. Postini Inc., a Redwood City, Calif.-based producer of …

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Chase Brings ‘Blink’ to Loyalty Cards with Contactless United Card

JPMorgan Chase & Co. has installed contactless payment technology in the cobranded Visa credit card it issues with United Airlines Inc. The new card, said to be the first airline loyalty card to feature the technology, is part of an ongoing launch the bank has conducted since May of cards …

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Citi Plans to Roll out 2.5 Million PayPass Key Fobs for RFID Debit

Citigroup Inc. plans to roll out 2.5 million key fobs for contactless debit card payment following a launch of the technology this fall in the New York area, the banking giant announced today. The so-called tap-and-go transaction devices will fit on consumer's keychains, and will be based on MasterCard International's …

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How Kabira Is Using Beefier Memory to Drive Big Changes in Processing

A little-known maker of switching software with very well-known clients is counting on a major upgrade in memory horsepower it is helping to pioneer to drive down transaction-processing costs while dramatically boosting the amount of data networks can handle. San Rafael, Calif.-based Kabira Technologies Inc. may not have the immediate …

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How CardTronics Is Leveraging Co-Branding to Make ATMs Pay

At a time when new ATM deployment has been slow, one independent deployer of the machines has found a big payoff from a novel approach to cobranding ATMs with banks. Since announcing its cobranding deal about 18 months ago, Houston-based Cardtronics Inc. has been able to get more than 800 …

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Survey: Gift Cards Are Growing in Popularity As Customer Incentives

Customer incentives represent a growing new niche for gift cards, according to the results of a new survey. Of some 68 decision-makers canvassed, 52% said they are likely to offer gift cards as a customer incentive in the next 12 months. Of all industries represented in the survey, restaurants represent …

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AmEx: So Far So Good with MBNA, Though It’s Still Early in BofA Deal

American Express Co. has so far seen no change in its relationship with MBNA Corp., which last year began issuing cards on AmEx's network in the U.S. but is now in the process of being acquired by Bank of America Corp. in a $35 billion deal that was announced late …

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Debitman Readies a Stored-Value Card for a Late ’05 Launch

Debitman Inc., a non-bank PIN debit network linking tens of thousands of merchant locations, will launch a PIN-secured stored-value card by Sept. 30 that will bear merchant branding on the front, with Debitman's mark on the back. John K. Lannan, chief executive of the Chico, Calif.-based company, says heavy-duty marketing …

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