Marketing

While a number of technology companies have recently introduced products allowing mobile merchants to accept card payments on their handsets, a startup is demonstrating the first application that would let merchants take contactless payments on a wide variety of mobile phones. Indeed, Zenius Solutions Inc. hopes its software, called ZeniusMobilePOS, …

The announcement on Wednesday by Nokia, the world's largest cell-phone maker, that it will launch a mobile-payments service is likely to give a competitive leg-up to Obopay Inc., the Redwood City, Calif.-based mobile-payments processor that developed the software for the new venture, called Nokia Money. Four-year-old Obopay, in which Nokia …

The U.S. Treasury Department's Direct Express card for Social Security recipients apparently is the right prepaid card at the right time. Treasury's Financial Management Service last week reported that more than 500,000 Americans use the Comerica Bank-issued card, which is aimed at getting Social Security and Supplemental Security Income (SSI) …

A company founded by the man behind Capital One Financial Corp.'s decoupled debit program is introducing what it terms a “next-generation debit rewards” system that allows banks to provide cost-free rewards to cardholders. Under the system developed by Atlanta-based Cardlytics, merchants fund rewards that will be offered to banks' online-banking …

More than 2 million new households logged into online banking over the past year, bringing the online-banking share of the nation's households with Internet access to 79%. That's one of the key findings from the 2009 Consumer Billing and Payment Trends survey from bank processor and bill-pay technology provider Fiserv …

Electronic bill-payment consolidators?notably banks?could finally claim at least half the market, but to hold on to their gains, banks will need to pay special attention to affluent young adults. That's a key conclusion in a new forecast for the growing bill-pay market by Cambridge, Mass.-based Forrester Research Inc. Forrester predicts …

A new payment system called BillMyParents debuted Monday that aims to tap an estimated $40 billion in potential online spending by teens and preteens, or “tweens.” But BillMyParents' success depends not just on technology, but also on the receptiveness of parents to receive e-mails or text messages from their progeny …

Restaurant customers will be able to use their mobile phones to both split and pay dinner tabs with an application now being marketed by Boston-based startup CheXout Systems Inc. The company, which has been incorporated for less than a year and has no live installations, is forging integration agreements with …

Several years of hype haven't yet motivated many consumers to embrace banking and payments through cell phones and other mobile devices, though there are signs that consumers are warming to the new technology, according to new survey results from KPMG LLP. The audit, tax, and consulting firm asked more than …

Consumers' propensity to use mobile devices to conduct banking functions depends on the sophistication of the device, not on the consumer's age, according to recent research. Indeed, mobile users equipped with iPhones or other touchscreen-enabled smart phones are far more likely to use the devices for mobile financial services than …