Marketing

The concept of the reloadable general-purpose prepaid card is a familiar one to those who work in the prepaid card industry, but it hasn't caught on with the general public, according to findings from Mercator Advisory Group Inc. A Mercator survey of 1,012 adults last May and June found that …

An electronic bill-payment and ?presentment network put together by NACHA, the governing body of the automated clearing house, is seeking an organization that can help build out the system and give it marketing firepower. Rob Unger, senior director of e-billing and payments at Herndon, Va.-based NACHA, says the association issued …

While hoping that it's seeing the light at the end of its long data-breach tunnel, Heartland Payment Systems Inc. also is restructuring its sales force in an effort to boost flagging productivity. The Princeton, N.J.-based merchant acquirer fired 98 low-performing relationship managers in November, but is in the process of …

Underbanked and unbanked consumers who use check-cashing stores rely heavily on traditional payment forms such as checks, cash, and money orders for bill payments and few use electronic payment methods, according to new survey data from Aite Group LLC. While that may not be a surprise, Aite's study shows the …

VeriFone Holdings Inc.'s PAYware Mobile mobile-payments initiative includes not just the previously announced card swipe for Apple Inc.'s iPhone and an iPhone app, but also a marketing campaign that aims to make the payment terminal maker's brand name more familiar with consumers, especially consumers that run small businesses. San Jose, …

With merchant acquirers on the lookout for new ways to manage and motivate sales agents in a difficult economy, processor United Bank Card has launched a program for independent sales organizations that furnishes qualified merchant leads and also sets up appointments with those merchants. The new program specifically supports an …

A comparison-shopping application that works on mobile phones will soon tie into PayPal Inc.'s payment platform, blurring the distinction between online commerce and brick-and-mortar retailing and setting the stage for potentially big transaction volumes. Alexander Muse, co-founder of Dallas-based Big in Japan Inc., says he expects his company's ShopSavvy app …

More evidence that the online bill-payment market isn't exactly a slam-dunk for banks emerged Monday when Aite Group LLC issued a report saying that while adoption of online bill-pay is still growing, the rate of increase is slowing. Bill-pay vendors need to get serious about innovations if they want to …

While a number of technology companies have recently introduced products allowing mobile merchants to accept card payments on their handsets, a startup is demonstrating the first application that would let merchants take contactless payments on a wide variety of mobile phones. Indeed, Zenius Solutions Inc. hopes its software, called ZeniusMobilePOS, …

The announcement on Wednesday by Nokia, the world's largest cell-phone maker, that it will launch a mobile-payments service is likely to give a competitive leg-up to Obopay Inc., the Redwood City, Calif.-based mobile-payments processor that developed the software for the new venture, called Nokia Money. Four-year-old Obopay, in which Nokia …