Marketing

  Google Inc.’s announcement concerning its plans for mobile payments and promotions, expected on Thursday, will herald a major effort by the Web search giant and partner companies to commercialize near-field communication (NFC) technology, sources tell Digital Transactions News. “This is not just another [NFC] pilot,” says a source close …

With the traditional lines between e-commerce and the point of sale blurring, a Boston-based startup on Tuesday introduced a mobile wallet that lets consumers shop at multiple stores, both brick-and-mortar and online, and skip past checkout lines. AisleBuyer LLC’s app, which works on iPhones and handsets running Google Inc.’s Android …

Marketing via social-network tools, long thought to be a feature primarily of e-commerce, is rapidly moving to the physical point of sale as merchants seek new ways to generate sales and independent sales organizations look for ways to differentiate themselves. This move to the point of sale, meanwhile, has been …

The hype still abounds, but mobile payments and banking seem to be taking some concrete steps this week toward wider adoption. –Mitek Systems Inc., the leading developer of software for mobile remote deposit capture, on Monday announced that five of the nation’s 10 largest retail banks now use its flagship …

Regulatory pressures, the public’s lack of awareness of prepaid cards, and negative publicity from consumer groups and the media are weighing on prepaid card executives’ minds, according to new findings from Aite Group LLC. Researchers from Boston-based Aite polled 24 senior executives during March’s Prepaid Expo USA conference in Orlando, …

Mobile payments may be a nascent business fraught with uncertainty, but Starbucks Coffee Co. seems to have found a key to success. Last week, the company revealed that more than 3 million transactions have taken place on its smart-phone-based prepaid payments system, which became available in all U.S. company-owned stores …

The operator of the Secure Vault Payments network for online automated clearing house payments said it is creating a marketing council to promote awareness and usage of the new payment system. The council has the endorsement of ACH governing body NACHA, said Denver-based SVP operator eWise Systems USA Inc. Dean …

Retailers, other merchants, and processors are increasingly embracing online and mobile forms of gift cards and related prepaid products as they seek to give customers as many payment options as possible, according to executives who spoke at this week’s Prepaid Expo USA in Orlando, Fla.   “If you’re not in …

The Western Union Co. is stepping up its presence in the general-purpose reloadable prepaid card market with a new agreement to offer its MoneyWise Prepaid Card at InComm retail locations throughout the U.S. InComm, a marketer, processor, and distributor of stored-valued gift and prepaid cards, has partnerships with more than …

While the news in smart phones this week has been all about Verizon Wireless’s announcement that it will start marketing the iPhone next month, the news that may well be of more importance to mobile payments and mobile banking is the hot streak that Google Inc.’s Android operating system is …