Saturday , January 3, 2026

Marketing

Blackhawk Study on E-Gift Cards Shows Why Competition Is Heating up

Electronic gift cards are becoming more popular with consumers, and potentially creating more sales at retailers, finds a new survey from Blackhawk Network Holdings Inc. That will likely mean competition for consumers will heat up as merchants and processors look to cash in. Mercator Advisory Group, which follows the gift …

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AmEx Adds Rewards to Its Serve Prepaid Card, But Will Users Find It Worth the Price?

American Express Co. is offering new rewards and benefits for using one of its prepaid cards, but at a cost. The card brand and acquirer on Wednesday added a rewards program to its Serve card under the “Serve Cash Back” moniker. Serve Cash Back users, who pay $5.95 per month …

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Spurred by Heavier Marketing, Gift Card Loads Grew 9% in 2014, New Report Says

With a little more marketing oomph behind it, the gift card market rebounded in 2014 after a down year in 2013, according to a report released Wednesday by Mercator Advisory Group. Virtual gift cards, a small but key segment of the market, held their own and may soon benefit from …

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Payments Competition Will Likely Stunt Postal Service’s Search for New Revenue

The U.S. Postal Service could generate as much as $1.1 billion in additional annual revenue after five years if it expanded its existing payment services. That’s according to a report from the USPS Office of Inspector General. But a hotly competitive market could dampen those prospects, experts say. Struggling with …

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How Statement Scrutiny and Consumer Choices Could Yield Payment Savings

Merchants, whether they sell online or in stores, consistently have one bugaboo about their payment-processing service: They want it to be cheaper. Online retailers, in particular, which pay higher card-not-present interchange rates, can use some simple practices to make a dent in these costs, as outlined this week in a …

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Small-Merchant Funding Gallops Along as PayPal Hits $500 Million Mark, CAN Capital $5 Billion

  Seemingly shunned by traditional lenders during the Great Recession a few years ago, small merchants turned to alternative financing to buy inventory and equipment. It’s a trend that shows few signs of dissipating. PayPal Inc. this week said it had lent $500 million in the first 18 months of …

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Visa’s Scharf Stresses ‘Unique’ Benefits of Costco Deal, Decries Industry ‘Gossip’

Visa Inc.’s branding and marketing strengths were what won Costco Wholesale Corp. over from American Express Co. in a set of exclusive acceptance and cobrand agreements announced early in March, according to Visa chief executive Charles W. Scharf, who spoke Thursday afternoon during a conference call to discuss Visa’s results …

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MasterCard Makes an Analytics Deep Dive With a $600 Million Acquisition

MasterCard Inc. announced Monday it is spending $600 million to buy Applied Predictive Technologies Inc., an Arlington, Va.-based company that provides analytics services to retailers, financial institutions, and other companies. The deal, expected to close in the second quarter, provides MasterCard with yet another service for merchants. “Merchants, like financial …

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A New Harris Survey Shows That Consumers Feel the Love for Visa and PayPal

By Jim Daly Grizzled veterans of the payments industry may not have warm and fuzzy feelings for card networks, but the view can be different from consumers’ eyes. In its 27th annual study of brands, a newly released Harris Poll EquiTrend report ranked Visa Inc. as the No. 1 payment …

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Facing Digital Rivals, Western Union Adds Payment Service for Skype Users

Facing increasing competition from digital money-transfer upstarts, wire-service giant Western Union Co. is making alliances to add value to its traditional money-movement product. This week, it announced a deal with Skype, the video-calling service, which allows Skype users to top up their accounts by handing over cash at Western Union …

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