Marketing

By John Stewart @DTPaymentNews Gift card marketers have dominated the holiday season and other gift-giving occasions in recent years, but now a card is coming to thousands of those checkout-lane racks that will let budding investors buy or give away shares of stock in a favorite company.

“Selling boxes is an unpredictable thing,” Paul Galant, chief executive of VeriFone Systems Inc., told stock analysts Thursday afternoon. Seldom has that been truer for terminal kingpin VeriFone than now, when an unexpected slowdown in EMV adoption by small and medium-size merchants has cut into the company’s sales and hurt …

By John Stewart@DTPaymentNews The big banks that run clearXchange are getting around to slapping a brand name on the peer-to-peer payments network, five years after founding it. The new name is going to be Zelle, confirms a spokesperson for Early Warning Services LLC, the Scottsdale, Ariz.-based fraud-management company that real-time …

By Kevin Woodward@DTPaymentNews Retailers considering or starting a digital gift card program may do well to study the programs offered by Sephora USA Inc., Starbucks Corp., The Home Depot Inc., Dunkin’ Donuts, and Amazon.com Inc. Their digital gift card programs ranked at the top of a roster of 100 retailers …

MasterCard Inc. on Thursday rolled out a revamped Masterpass digital wallet it clearly hopes will out-compete offerings from technology titans like Alphabet Inc., Apple Inc., and Samsung Electronics Co. Ltd., all of which have come into the market since Masterpass’s capability the original wallet had at its launch, though it …

The U.S. rollout of EMV is just one chapter—albeit a major one—in an unfolding international payments story, but another one is taking the stage that could have important implications both for faster payments and cross-border transactions. SWIFT, the Belgium-based international financial-messaging organization, announced on Tuesday that 73 financial institutions worldwide …

Creating lifetime, brand-loyal customers who return to your online store with what we call “surprise and delight” is not as easy as it once was. The fact is, shoppers are not created equal. Some online shoppers are deal seekers. Hopping from site to site, these shoppers are easily lured away …

Canadian payment processor Beanstream says its U.S. foray is hoping to tap into its parent company’s international reach as Beanstream USA targets software developers and integrators. Beanstream’s U.S. effort—announced earlier this month—is meant to get a piece of the independent software vendor and value-added reseller market that so many payments …

Rewards and loyalty cards are now common in the U.S. payments landscape, but new research findings show just how popular such cards have become. A study by Phoenix Marketing International says 93% of all credit card spending is now done on rewards cards, up from 88% in 2013. A separate …

Do competing acquirers run a significant risk if they ignore the way Square Inc. operates? Some experts are now saying they do, though you wouldn’t think so in the light of recent events. When 6-year-old Square went public in November, the result was bloody. On the first day of trading, …