Friday , October 19, 2018

Marketing

Startup Marqeta Issues Prepaid Cards That Come Partially Loaded by Merchants

A 2-year-old startup that allows consumers to use prepaid cards augmented with funds from participating merchants is expected to launch its product commercially next week following a nearly nine-month pilot in the Bay area. Emeryville, Calif.-based Marqeta Inc., which has already signed up about 250 merchants, is banking on the …

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AmEx Flap Is an Embarrassment, But Not Likely to Hurt Google Wallet

Regardless of how talks between Google Inc. and American Express Co. turn out, it isn’t likely AmEx will shut down its cardholders’ access to the online search giant’s newly overhauled mobile wallet. Indeed, much of the discussion now is likely focused narrowly on the use of the AmEx brand, says …

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Eye on Mobile: Nearly Half of Smart Phone Users Access Shopping Apps

Nearly half of U.S. smart-phone users, or more than 45 million people, tapped a shopping application in June, according to data released on Monday. The leading app was that of eBay Inc., which attracted almost 13.2 million unique users, according to the data from New York City-based researcher The Nielsen …

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Aiming to Boost Conversions, Zappli Brings Two-Click Checkout to M-Commerce

With the influence of smart phones on in-store sales outpacing their influence on online sales, San Francisco-based Zappli Inc. is seeking to remedy that disparity through the introduction of InstaBuy, a mobile-checkout application that enables consumers to make a purchase through their smart phone in two clicks. Merchants can deploy …

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Decoupled Debit Goes Mobile As Closed-Loop Card Processor Pushes Wallets

National Payment Card Association is out to prove the obituaries for decoupled debit were, as the saying goes, exaggerated. Not only does the company have 4,000 gas stations accepting its PIN-based debit cards, it expects a major petroleum vendor will begin accepting debit transactions through its platform on a mobile …

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Eyeing Larger Merchants, Square Enhances Apps with Loyalty Functions

Hard on the heels of its announcement last week that it is now processing for some 2 million merchants and individuals, mobile-acceptance startup Square Inc. on Tuesday said it has added customer-loyalty functions to its Pay with Square and Square Register applications. The new functions will allow both merchants and …

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Dynamics Gets Set to Push its ePlate Loyalty Platform into Entertainment, Retailing

The music and movie industries as well as retailers are next on startup Dynamics Inc.’s list of targeted industries for its ePlate loyalty application. Launched in April, ePlate embeds computer architecture into a credit card, enabling consumers to rewrite information from a choice of loyalty programs to the card’s magnetic …

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Mobile-Payments Startup LevelUp Blazes a New Trail in Merchant Pricing

In what may be a harbinger of things to come in mobile-payments pricing models, Boston-based LevelUp has dropped its merchant-acceptance fee from 2% of the transaction to zero. Instead, the company will earn merchant fees of 35 cents per dollar of incremental sales generated by the redemption of rewards earned …

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New Network Required to Mine Full Potential in Mobile Payments, Report Argues

Marketing revenue from mobile payments has the potential to dwarf payments revenue, as pundits have been saying for some time, but that potential will never be realized unless a new sort of payment network is built, argues a new report. Existing networks like Visa Inc. and MasterCard Inc., not to …

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Eye on Mobile: Consumers Like Non-Bank Wallets; Android Stays on Top

Nearly half of consumers are interested in using mobile wallets, and they are not necessarily wedded to wallet products from banks, according to research released on Monday. Indeed, some 48% of U.S. consumers surveyed online in April said they are interested in mobile wallets. Of these, 80% expressed a preference …

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