Solutions + Service = Success

Removing price from the sales equation

By John Newton Vice President, Strategic Partnerships at First American by Deluxe

“Don’t raise your voice. Improve your argument.” This quote by Desmond Tutu proposes that raising your voice is a sign of weakness; an indication that you did not prepare properly, which leaves the door open for your opponent to win.

The same can be said when it comes to sales techniques and earning customers.

Don’t rely on being the low-cost leader. Improve your service offering.

Payments have become a commodity. Business owners have the ability to choose—and to change—payment providers as desired. And the competition from emerging fintechs is fierce. To win customers and preserve relationships in today’s environment, payment technology companies must put customer expectations and experiences, not the individual transaction, at the center of their go-to-market strategy.

At First American by Deluxe, our business is technology, but our focus is on the people who use it. We put ourselves in the shoes of our partners and merchants when creating the customer journey; asking, “Is the solution easy to use?” Does it perform as intended?” Does it keep customer data safe?” We’re not selling the next shiny gadget—we’re providing solutions that solve real problems.

Does this mean that we ignore price? Of course not. We know the value of the products and services we provide, and we can prove it.

Enhancing the ISO Sales Experience

First American is helping you maximize profitability for your ISO at every stage of your business journey. Utilize our expanding platform of offerings to create sales-driven revenue opportunities. Open more doors with Payroll + HR solutions. Market to more SMBs with software integrations. Scale your ISO with a broad suite of payment solutions.

Providing Flexible, Scalable Solutions to Set Your ISO Apart

Using our digital application platform, including full application and templated solutions, you will board merchants faster, leaving you more time to sell. And as your production scales, our customized reporting, available on demand or via API, further boosts efficiency to help you both manage and grow your ISO.

Delivering on Your Service Promise

ISOs entrust us with their merchants. Merchants rely on us to keep their cash flowing. We take that responsibility very seriously.

First American is fueling innovation, improving data and analytics capabilities and deepening communication to increase value, not cost. Ready to improve your service offering?

First American Payment Systems (First American by Deluxe®) is a leading payment technology company that provides powerful in-store, online and mobile payment solutions paired with the latest in payment security and backed by superior customer service. https://www.first-american.net