Savvy Solutions for Small Businesses and the ISOs that Support Them

By: John Newton, Vice President, Strategic Partnerships, First American by Deluxe

Root. Crux. Nitty-gritty. No matter how you say it, there are essential elements to running a business. But small business owners often get caught up in the day-to-day minutia which, despite their best efforts, can derail their success. That’s where First American by Deluxe can help. Our payment technology and business solutions are designed to help your merchants pay, get paid, optimize and grow.

Gaining a Competitive Advantage

Small business owners cannot be expected to be an expert in all of the disciplines required to run their business. Nor can they be expected to have all the resources they need in-house. Knowing this, First American provides people-centric, tech-forward solutions that reduce, if not eliminate, everyday hassles so both you and your merchants can focus on running your business.

• Payment solutions designed for almost any vertical, including restaurants, retail, medical offices, financial services, health/beauty, education, and entertainment. If you have a need, we’ll design a solution.
• Modern technology such as mobile, contactless, ecommerce, hosted payment pages, white labeling options and system agnostic equipment, each constructed to serve your payment needs today and tomorrow.
• Business solutions like our comprehensive HR/Payroll program that integrates payroll, HR and tax systems into a single platform, so merchants can focus their energy on what’s important, people not paperwork.

Supporting Your SMBs

As an ISO, it’s your privilege to grow your portfolio, while creating opportunities for your merchants to compete and to thrive. To do both requires an understanding of the marketplace—consumers, competition, opportunities—and a payment technology partner that’s as committed to achieving your goals as you are.

You’re on the front line. You know what merchants need to succeed. And First American knows what you need: powerful, secure technology solutions that will grow in tandem with your ISO; competitive pricing and an easy way for your merchants to expand operations; real-time data to help inform business decisions; and marketing support to make it easier for you and your merchants to run your businesses. Just ask Lisa Coyle, co-founder of 360 Payments.

“First American has worked diligently to both identify and create customized solutions for us. The underwriting program they put together for our automotive shops allows accounts achieving a set criteria to automatically pass through underwriting, making it simple for us to get deals approved quickly. Their willingness to listen and to understand our needs has made a world of difference for our ISO’s success.”

Choosing the Right Payment Partner

Speed and convenience are important in a competitive, technology-driven environment, but you can’t forget about service. Many payment processors will promise you the moon, but deliver something far less celestial, so finding a partner who’s both an adviser and an advocate is essential to your ISO’s success.

First American, like the successful small businesses you support, has built a well-earned reputation on one-to-one relationships. You are more than a MID to us, and we work to earn your business every day. From access to everyone on our team—the CEO to Operations, Underwriting to Marketing, Sales to Customer Service—to flexible, scalable programs designed with your unique goals in mind, we will create a roadmap to fuel your success and deliver a superior experience 24/7.

We can empower you to serve your market better than you do today. Ready to get started?

First American Payment Systems (First American by Deluxe®) is a leading payment technology company that provides powerful in-store, online and mobile payment solutions paired with the latest in payment security and backed by superior customer service. https://www.first-american.net