Preserving Contact in a Contactless Environment

Stronger relationships make for stronger ISO’s

 

 

By John Newton, Vice President, Strategic Partnerships, First American by Deluxe

We are wired to connect. That’s according to social neuroscientist Matthew Lieberman, who says there are three networks within the human brain that bolster connection: one that involves our ability to feel pleasure or pain; one that allows us to read other’s emotions and predict their behavior; and one that helps us to absorb cultural beliefs and values.

Connection influences both how we remember and how we learn—two key ingredients in helping customers and building successful relationships. Knowing this, how do we maintain personal connections when touch-free technology such as digital wallets, Quick Response (QR) codes and e-commerce are making human interaction practically unnecessary?

Fueling connection

First American leads the charge to deliver integrated products and services that meet both the wants and needs of businesses of all types and sizes. We strive to find the optimal balance between identifying the best solutions and communicating their value to our partners. To do this effectively, we get to know our customers, who they are, what business problems they face, and what goals they hope to achieve. Then, we deliver the products and go-to-market strategies to best meet their needs. Does your current payment processor apply similar effort to help your ISO?

Anticipating business needs

Looking ahead, we call your attention to new solutions coming your way. From “Buy Now Pay Later” programs for both retail and e-commerce to a flat-fee surcharge program and integrated EMV capabilities to a dedicated chargeback portal to help merchants reduce the frequency of disputes and the associated revenue losses, First American is solidifying its reputation for efficiency and driving customer loyalty.

These solutions are over and above the extensive payment technologies we’ve added through Deluxe, including Payroll/HR services, website design/hosting, and online reputation management programs, each designed to help you grow your ISO. These products, in addition to our distinguished portfolio of payment solutions, are transforming the way businesses do business.

Sharing your values

Equally as important to providing the right solutions is delivering on one’s service promise. First American puts itself in the shoes of our customers to ensure that we’re providing solutions that solve real problems.  We don’t force fit your merchants into a single solution. We listen, we learn, and we create solutions that meet the needs and preferences of the industries you serve. Through innovative technology, an unparalleled user experience, superior customer service and a commitment to serve the needs of our customers before our bottom line, First American works to earn your business every day.

Consumers and merchants are embracing new technologies. And while quality products are needed for customer loyalty, the convenience and cost-effectiveness of options like contactless payments do not surpass the need for service and support. First American knows it’s not just what we do that equates to success, it’s how we do it that makes all the difference.

We have helped hundreds of ISOs grow their business. Are you ready to make a connection?

First American Payment Systems (First American by Deluxe®) is a leading payment technology company that provides powerful in-store, online and mobile payment solutions paired with the latest in payment security and backed by superior customer service. https://www.first-american.net