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Payments-technology provider MagTek Inc. on Tuesday launched the latest product on its DynaFlex platform, the DynaFlex II card reader, and also unveiled its DynaProx family of readers for transactions involving NFC mobile wallets as well as barcodes.
The new technology follows a two-year span in which businesses have sought out ways to accommodate pandemic-wary consumers seeking to avoid contact with card readers and other payment devices. MagTek also positions the new devices as a response to concerns regarding the security of payment data. “Combining security and dependability with multi-function reading options is a competitive advantage these days,” Roger Applewhite, chief executive at Seal Beach, Calif.-based MagTek, said in a statement.
Aimed at the hospitality industry as well as banks, the DynaFlex II readers—offered as DynaFlex II and DynaFlex II PED, or PIN-entry device—are linked to MagTek’s Magensa gateway as well as “several” payment processors, MagTek says. The devices accept NFC mobile wallets, EMV contactless and contact cards, barcodes, and magstripes.
Also on Tuesday, MagTek introduced its DynaProx and DynaProx BCR touchless devices. Both comes with contactless EMV 3.0 and NFC capability. DynaProx BCR can read 1D and 2D barcodes. The new devices are aimed at retailers including car washes, laundromats, gas pumps, and bank branches, MagTek said.
“Combined with the rise of mobile wallets like Apple Pay, Samsung Pay, Google Pay, and others, there are major opportunities to deliver a reliable and affordable contactless EMV, NFC, and barcode-reading device that is used in a variety of deployment scenarios,” Applewhite said in a statement. The DynaProx devices are also linked to Magensa.
Magtek unveiled its DynaFlex platform in November 2020 as an effort to offer flexibility to both merchants and independent software vendors, the developers that weave payments capability into business software. The original launch included a touchscreen model, called the DynaFlex Pro.
The platform is designed to work with MagTek’s Magensa gateway and tokenization service, and is processor-agnostic.
