Diners visiting Texas Roadhouse restaurants will soon be able to tap on digital offers in the Texas Roadhouse app thanks to a newly announced deal with Sparkfly, a retail services provider. In related point-of-sale news, Merrco Payments Inc. launched its expanded PayHQ service in the United States. Merrco specializes in cannabis payments.
With more than 611 restaurants, Texas Roadhouse will use Sparkfly’s middleware technology to tie its online and in-store purchases data into its offer-management program. That means Louisville, Ky.-based Texas Roadhouse will be able to provide real-time personalized offers to its patrons. Middleware typically provides an avenue for disparate software systems to share data.
“Enhancing our guest-engagement program is critical for our brands as guests have now adopted a digital-first mindset when it comes to making decisions about their dining experiences,” Mary Newell, Texas Roadhouse senior director of brand marketing, says in a release.
As restaurants contend with staff shortages and supply issues, there remains intense competition for customers, something Atlanta-based Sparkfly says its technology can help with. “Restaurant brands that invest in providing unique and memorable experiences at every single touchpoint will always win in the end as there is no shortage of competition and customers want to be recognized for their loyalty,” Catherine tabor, Sparkfly founder and chief executive, says in a statement.
In related news, Toronto-based Merrco Payments said its PayHQ service, which targets cannabis retailers, now has an application programming interface tool for integrating with point-of-sale and independent software vendors. Payment acceptance can be enabled for face-to-face transactions, via virtual terminal, mobile, e-commerce, pay by link, via invoices, and for recurring payments, Merrco says.