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Restaurateurs generally will seek any edge to persuade consumers to spend their dining dollars with them. Online-ordering platform Restolabs says it now offers independent restaurants similar services to those used by enterprise-level restaurants, which could potentially increase their online conversion rates. Meanwhile, Finix Payments Inc. released its mobile point-of-sale app and companion card reader that can untether a sale from a countertop.
New York City-based Restolabs said the updated service is designed around the conversion rate, something it says smaller restaurants rarely get a chance to optimize for. Among the features are wallet payment acceptance from Apple Pay and Google Pay users, prompts that encourage add-on items, and menus designed for clarity and navigation.
Restolabs says these services may have required multiple vendors in the past, but are available in one bundle from it. Pricing ranges from $55 to $159 monthly on an annual basis. Month-to-month, Restolabs charges from $69 to $199.
“Digital ordering should feel intentional, branded, and designed to convert because every direct order is an opportunity for the restaurant to build its own customer base,” Sruthi Sekar, Restolabs cofounder, says in a statement.
In related news, San Francisco-based Finix says its new Checkout app, for iOS devices, and companion card reader, are meant to enable merchants to accept payments wherever they may be, such as at events, in aisles, or elsewhere. In addition to payment acceptance, the app also enables customer profile management and the ability to send digital receipts via email or text.
Finix, which launched in 2019, says all app transactions are available on its platform, where merchants can also manage reporting, reconciliation, customer data, and related financial workflows.
