Monday , May 6, 2024

Eye On BNPL: Adyen Partners With Radial; WooCommerce Woos Affirm; Splitit Recruits BlueSnap

In a move to streamline its payment options for enterprise clients in the United States and Canada, Belgium-based omni-commerce logistics provider Radial Inc. is rolling out Adyen for Platforms, Adyen NV’s end-to-end payment solution for peer-to-peer marketplaces, on-demand services, and crowdfunding platforms. 

Adyen for Platforms is aimed at enabling platform businesses to integrate payments, manage risk, track results, and gather customer data. Radial’s clientele in the U.S. and Canada includes health, beauty, apparel, and luxury-accessory brands.

Adyen has helped us integrate with and support more payment types,” Dave Roessler, director of payments for Radial says in a prepared statement. “We’ve also seen an authorization lift between the move to Adyen and other changes we implemented.”

In related news, open-source e-commerce platform provider WooCommerce is expanding its relationship with Affirm Inc. to enable more merchants on its platform to offer Affirm buy now, pay later payment options. WooCommerce merchants in the United States and Canada will now be able to offer Affirm at checkout through PayBright, an Affirm company and a Canada-based provider of installment-payment plans. Approved customers will be presented with either the option to split their purchase into four interest-free biweekly payments or select from monthly payment terms with interest as low as 0% APR.

WooCommerce has 3.7 million merchants, including such brands as Gardyn, Tonal, Mint Mobile, and Teeter.

“Our expanded global partnership with WooCommerce will unlock greater opportunities for our businesses as we empower more merchants with our solutions, including our thousands of shared partners,” Scott Williams, vice president of strategic partnerships for Affirm, says in a prepared statement.

Also on the BNPL front, Splitit Payments Ltd. is expanding its relationship with payment-platform provider BlueSnap Inc. to support the processing of Splitit installments in all the countries and regions where BlueSnap operates. The agreement also calls for BlueSnap to become Splitit’s preferred payment processor. 

The two companies are also working on an integration between Splitit’s Installments-as-a-Service white-label BNPL platform and BlueSnap’s All-in-One Payment Orchestration Platform. The integration is expected to be completed by the third quarter. 

“We are excited to build on our relationship and invest in our future together by embedding Splitit’s Installments-as-a-Service into such a high-growth and modern payment platform like BlueSnap,” Splitit chief executive Nandan Sheth, says in a prepared statement. “Our new integration will allow us to jointly go to market while cross-selling into the existing BlueSnap merchant base.”

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