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Acquirer Payroc is teaming with point-of-sale technology maker PAX Technology Inc. to make it easier for independent software vendors to use services from each company. And, PAR Technology Corp. launches PAR Games, a tool to drive loyalty and personalized interactions for merchants.
PAX says the new collaboration with Payroc, called the Payroc BroadPOS Program, will make it easier for ISVs to get their software to market without the need for additional certification or integration work when they use the Payroc acquiring platform. Among its features is the ability to select from multiple processors and a variety of PAX POS terminals. ISVs develop software for end users but traditionally lack payments expertise and rely on integrations for that component.
“By eliminating certification hurdles and aligning BroadPOS with Payroc’s flexible partner programs which include managed models, we’re giving ISVs the ability to scale faster, fully monetize payments, and deliver more value to their customers,” Conn Byrne, Payroc executive director of integrated payments, says in a statement.
In related news, PARTech says its new PAR Games is an interactive loyalty experience designed to engage customers through personalized brand moments triggered by everyday behaviors.
PAR Games is built into the PAR Punchh application. It can be customized for the merchant’s brand and comes with more than 200 game templates. In a demo video, one game simulates a pumpkin dropping through a set of pegs and, upon stopping, producing a mini-donut reward at the demonstration pastry shop.
Other elements include the ability to embed game links in emails, text messages, push notifications, and digital ads. Games are hosted via a unique URL ensuring they can be accessed via a Web-enabled device. There are real-time behavior triggers, such as automatically presenting a game post check-in, purchase, or inactivity period, PARTech says.
Data from the games goes directly to the merchant, which can help enable other personalized campaigns and loyalty programs, without using third-party sources. PARTech says PAR Games can be launched within days, but not weeks.
“Loyalty has become a volume game. Points and discounts alone aren’t enough to stand out any more,” Joe Yetter, PAR Engagement general manager, says in a statement. He adds that PARTech has an “aggressive roadmap” for PAR Games.
