Marketing

The processor Worldpay said it will offer commercial and business customers of East West Bank access to point-of-sale, e-commerce, and loyalty technology under a new agreement. FIS Inc. has agreed to sell Worldpay to Global Payments Inc. in a deal that is expected to close in the first half of next year. Block Inc. has …

PayPal Holdings Inc. has officially launched PayPal Ads Manager, a service that allows merchants to act as their own retail media network and generate new revenue streams, PayPal says. Retail media networks are advertising platforms that allow retailers to sell ad space across the media channels they own or control, …

Helcim announced it is the first payments provider to be included in the Verizon Business Marketplace, a software market for small and mid-size businesses. The news follows Helcim’s launch in April of Faster Deposits, a service aimed at delivering next-business-day funding of digital-payment receipts to merchants. Stax Payments, a payments-technology provider, said …

American Express Co. cardholders are about to see targeted ads from premium brands on some AmEx-owned platforms. Announced Monday, Amex Ads is a digital advertising platform to help brands reach the issuer’s 34 million U.S. cardholders. It begins on AmexTravel.com and will expand to other AmEx-owned platforms. AmEx says this …

Embedded payments and embedded finance have taken on an almost viral adoption within the payments industry, and the latest to tweak their services is processor Worldpay Inc. with its new Embedded Finance Engine. In related news, Fiserv Inc. says it will acquire StoneCastle Cash Management in a bid to better …

Payment processor Adyen will tap the expertise of analytics and consultancy firm TSG to help its merchants tailor payments applications to their needs. In related news, Valor PayTech is teaming with 4LeafLabs to create what it calls an affordable point-of-sale service for small businesses. Adyen,  a Netherlands-based processor initially known …

Two reports, one from Mastercard Inc. and another from Omnisend, an email and SMS marketing platform for e-commerce businesses, indicate that sales during the 2025 holiday season will grow at a slower rate than the previous year as consumers wrestle with higher prices due to inflation and tariffs.  The Mastercard …

Payments-technology developer Echelon Payments said it will expand into processing for non-profit organizations by working with Create.Payments, a payments provider specializing in that market. Nuvei Corp. said its partnership with Loop Global, an electric vehicle charging services company, now includes direct local acquiring capabilities for turnkey unattended EV charging terminals in Canada. Embedded-payments …

Cheba Hut, a fast-casual restaurant chain specializing in submarine sandwiches, has launched a mobile app that supports ordering, payments, and a loyalty program. Developed with loyalty platform provider Thanx Inc., the app is intended to streamline both ordering and payment and encourage repeat visits. Ordering capabilities through the app are …

American Express Co. said it has launched a travel app that combines travel-planning and booking capabilities.  Developed in response to cardholders it says are looking for an app that provides travel insights, premium offers, and high-value benefits, the app guides cardholders in planning their getaway through what AmEx calls “curated …