Marketing

A company founded by the man behind Capital One Financial Corp.'s decoupled debit program is introducing what it terms a “next-generation debit rewards” system that allows banks to provide cost-free rewards to cardholders. Under the system developed by Atlanta-based Cardlytics, merchants fund rewards that will be offered to banks' online-banking …

More than 2 million new households logged into online banking over the past year, bringing the online-banking share of the nation's households with Internet access to 79%. That's one of the key findings from the 2009 Consumer Billing and Payment Trends survey from bank processor and bill-pay technology provider Fiserv …

Electronic bill-payment consolidators?notably banks?could finally claim at least half the market, but to hold on to their gains, banks will need to pay special attention to affluent young adults. That's a key conclusion in a new forecast for the growing bill-pay market by Cambridge, Mass.-based Forrester Research Inc. Forrester predicts …

A new payment system called BillMyParents debuted Monday that aims to tap an estimated $40 billion in potential online spending by teens and preteens, or “tweens.” But BillMyParents' success depends not just on technology, but also on the receptiveness of parents to receive e-mails or text messages from their progeny …

Restaurant customers will be able to use their mobile phones to both split and pay dinner tabs with an application now being marketed by Boston-based startup CheXout Systems Inc. The company, which has been incorporated for less than a year and has no live installations, is forging integration agreements with …

Several years of hype haven't yet motivated many consumers to embrace banking and payments through cell phones and other mobile devices, though there are signs that consumers are warming to the new technology, according to new survey results from KPMG LLP. The audit, tax, and consulting firm asked more than …

Consumers' propensity to use mobile devices to conduct banking functions depends on the sophistication of the device, not on the consumer's age, according to recent research. Indeed, mobile users equipped with iPhones or other touchscreen-enabled smart phones are far more likely to use the devices for mobile financial services than …

Among its many damaging effects, financial fraud threatens the growth of online payments and banking and could drive consumers away from banks and toward electronic payment systems they perceive as more secure, such as PayPal. Those are some of the conclusions in a new report from technology research and consulting …

Discover Financial Services this week unveiled a teen-oriented prepaid card called Current by Discover. Current is the latest entrant in a niche that includes the Visa Buxx and Allow MasterCard, prepaid cards that may have garnered more headlines than users. But Discover says its new card has straightforward pricing and …

Fraudsters are running an online trading post for highly sophisticated code that allows criminals to more easily steal consumers' log-on credentials, Social Security Numbers, PINs, and other confidential information, according to the latest report from RSA Security Inc.'s Anti-Fraud Command Center. The fraudster Web site, which RSA analysts call a …