Marketing

Hard on the heels of its announcement last week that it is now processing for some 2 million merchants and individuals, mobile-acceptance startup Square Inc. on Tuesday said it has added customer-loyalty functions to its Pay with Square and Square Register applications. The new functions will allow both merchants and …

The music and movie industries as well as retailers are next on startup Dynamics Inc.’s list of targeted industries for its ePlate loyalty application. Launched in April, ePlate embeds computer architecture into a credit card, enabling consumers to rewrite information from a choice of loyalty programs to the card’s magnetic …

In what may be a harbinger of things to come in mobile-payments pricing models, Boston-based LevelUp has dropped its merchant-acceptance fee from 2% of the transaction to zero. Instead, the company will earn merchant fees of 35 cents per dollar of incremental sales generated by the redemption of rewards earned …

Marketing revenue from mobile payments has the potential to dwarf payments revenue, as pundits have been saying for some time, but that potential will never be realized unless a new sort of payment network is built, argues a new report. Existing networks like Visa Inc. and MasterCard Inc., not to …

Nearly half of consumers are interested in using mobile wallets, and they are not necessarily wedded to wallet products from banks, according to research released on Monday. Indeed, some 48% of U.S. consumers surveyed online in April said they are interested in mobile wallets. Of these, 80% expressed a preference …

Just as payments executives were preparing to plunge into the Memorial Day holiday weekend, reports emerged that Groupon Inc. is testing a mobile-acceptance application in and around San Francisco. The reports, which are based in part on a solicitation received via e-mail by a merchant, indicate that the Chicago-based daily-deal …

Among five major financial products, only prepaid cards grew in consumer ownership last year, according to new findings from Javelin Strategy & Research. Pleasanton, Calif.-based Javelin assessed prepaid cards’ current market position and prospects through a random online survey last October of 3,210 U.S. adults, and compared many of the …

With rivals like PayPal Inc. and Square Inc. having made moves recently to enhance their point-of-sale payments offerings, Intuit Inc. on Tuesday confirmed it had bought AisleBuyer LLC, a 3-year-old startup whose technology lets consumers check themselves out of stores with their handsets. Terms of the deal were not disclosed, …

Groupon Inc.’s acquisition of a Web site that lets processors bid for merchant contracts represents a big opportunity for the online rewards giant but also underscores the dependence of such services on the merchant-acquiring business, a researcher who follows acquiring says. In the deal, announced on Friday, Groupon bought FeeFighters, …

As the prepaid card market matures, more data are emerging about surprising consumer behavior regarding prepaid cards or that challenge the conventional wisdom. For example, research commissioned by big processor First Data Corp., a major player in the prepaid space, found that given a choice between taking a gift or …