A New EMV Resource for the Dawn of October 2015

 

 

The dawn of October 2015 is decidedly near; the clock rapidly ticking. As the fraud liability shift approaches, many merchants will be asking their POS solutions providers what plans they have in place to support EMV®. So now the question for VARs becomes: are you ready to handle EMV?

Fraud is one of the greatest and most costly concerns facing merchants today. When not covered by EMV’s added layer of security, merchants can be held liable, incurring unwanted fees, furthermore putting cardholders at risk and potentially resulting in lost sales and jeopardized customer loyalty.

Just a year ago, the use of EMV technology in the U.S. was catching on at a snail’s pace; however, with the growing number of high-profile breaches and the impact on customer loyalty, adoption has begun to increase its momentum. Terminal upgrades are on the rise as retailers accept that EMV is the new technology – the market shift is only a few months away, and it isn’t going anywhere.

Those who choose to turn a blind eye to it could lose a big advantage. The dawn of EMV presents a need for many to update existing payment technology, presenting VARs with an enormous opportunity to promote POS system sales and upgrades to their customers before the window for growth opportunities begins to close. However, the standard EMV certification process involves many complex, costly and time-consuming steps. This can leave VARs with little development time, money or resources to offer EMV capability to their merchants.

In an effort to help VAR partners support their merchants, we’ve created an EMV Resource Center with specifically-tailored content for solutions providers and their customers. Here you can find some basic knowledge on the importance of EMV, certification requirements, available integration options and more customized content, including:

• How to benefit from EMV

 

• Choosing the right EMV integration solution

 

• Potential liabilities and opportunities

 

• You and EMV

 

• Your merchants and EMV

We know the liability shift can be confusing to merchants and developers. That is why we’ve compiled the right information and tailored it to speak to the reseller, so they can see the potential, capture the opportunity and grow their business. All the pertinent information and resources VARs need are accessible from one convenient location – the TSYS Partner Portal – a site that can be leveraged for all types of payments industry needs.

Maximize the time you have left before the liability shift, and evaluate your EMV needs now.