Wednesday , December 11, 2019

Sarah Bottorff

COMMENTARY: Full-Service E-Commerce Proves to Be Key for Successful Social Commerce

While one cannot deny the rise of social commerce and its pertinence to the overarching e-commerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think.  For example, Twitter recently phased out a buy button because it wasn’t seeing results, and another …

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