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Restaurant point-of-sale provider Toast Inc. has further expanded its agreement with ride-sharing technology provider Uber Technologies Inc. to help restaurants in the United States and Canada better manage digital ordering, enhance the guest experience, attract new customers, and increase sales.
New tools the two companies plan to create include customer retention apps, as well as promotional and advertising integrations that enable Toast customers to run and manage promotions and local advertising on Uber Eats from the Toast platform. The new services, which will begin rolling out in 2026, are intended to drive incremental demand for restaurants through Uber’s platform.
In addition, Toast and Uber will bring their existing Uber Eats, Uber Direct, and Toast Delivery Services delivery integrations to Canada, as well as an Uber Eats integration in Ireland and the United Kingdom. Toast will also make Uber its preferred food delivery service for its customers globally.
Uber Eats allows consumers to browse local restaurants and order food for delivery. The app uses the same payment methods as Uber’s ride-hailing service. For restaurants, Uber Eats provides access to a larger customer base and enables them to manage deliveries through the platform.
“Toast’s partnership with Uber is focused on jointly creating a more seamless, integrated experience that gives restaurants more control and flexibility to increase revenue, streamline operations, and attract new diners,” Toast chief executive Aman Narang says in a statement.
Toast and Uber have partnered for food delivery through Uber Eats since 2021. In 2024, Toast and Uber expanded their partnership to allow restaurants in the U.S. to save on delivery fees, expand their delivery radius, and leverage Uber’s extensive delivery network.
“By pairing Toast’s powerful point-of-sale and operations tools with Uber’s delivery expertise and global scale, we’re helping merchants unlock new revenue with less complexity—and giving diners more ways to discover and enjoy the restaurants they love,” Susan Anderson, global head of delivery for Uber, says in a statement.
