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Paze, the online checkout service from Early Warning Services LLC, says consumers that belong to the Sephora loyalty program can now use it to pay for transactions on the retailer’s Web site.
Backed by some of the nation’s largest banks, Paze is an expedited checkout service that includes addresses and cardholder information on approximately 150 million credit and debit cards, which can alleviate typing in that information in checkout forms once the cardholder has opted in to the service. Cards from multiple participating issuers can be available in the Paze wallet.
Paze says Sephora Beauty Insider members can use the checkout service, but does not say whether or when nonmembers might be able to use it. Scottsdale, Ariz.-based Early Warning announced Paze in 2023.
Paze banks include Bank of America, Capital One, JPMorgan Chase, PNC Bank, Truist, U.S. Bank, and Wells Fargo. These seven, plus U.S. Bancorp’s Elan Financial Services, represent some 150 million potential cards for Paze usage.
To use Paze at checkout, consumers click on the Paze button on the checkout page and enter their email addresses. A pop-up window then appears to complete the transaction. Paze requires no third-party apps to download or passwords to remember, Early Warning says.
Paze intends to make the checkout service available nationally by the end of 2024. As of June, Paze has lined up 80,000 online sellers, such as Teleflora, Omaha Steaks, and Whataburger. Some may require account setup with the merchant, Early Warning advises. It has signed GoDaddy Inc. as a provider and payments facilitator, and, in July, said payment-processing software provider Aurus Inc. will integrate Paze into its platform.
