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ReD, I4 Commerce Sign up Finish Line, Petco for Online Payments

Retail Decisions Inc. and I4Commerce Inc. have both signed on new Internet merchants for e-commerce transaction processing. Indianapolis-based Finish Line Inc., which operates 560 stores selling athletic wear in 46 states, has signed on for ReD's ebitGuard online fraud detection service to screen for fraud on its Web site. Kent Zimmerman, director of e-commerce for the chain, said in a statement that the retailer has been declining too many legitimate orders in its efforts to filter out fraudulent ones. “After reviewing the number of transactions declined using our previous fraud prevention risk management solution,” he said, the merchant decided to make a change. Hazlet, N.J.-based ReD offers transaction gateway services to online merchants along with fraud detection, a key concern for catalog and Internet merchants, which deal mostly with card-not-present transactions. Its clients include Walmart.com, Buy.com, Netflix, and Travelocity. At the same time, I4Commerce signed up Petco Animal Supplies Inc., a San Diego-based chain of 680 specialty pet stores in 45 states operating under the Petco name. I4 Commerce offers a non-card, credit-based payment service called Bill Me Later, which allows consumers shopping on Web sites to pay for goods using proprietary credit extended by I4Commerce. The Petco signing follows I4Commerce's recruitment two weeks ago of America West Airlines for Bill Me Later (Digital Transactions News, Sept. 9). Like America West, which is the first airline to adopt Bill Me Later, Petco is the first specialty pet-supplies retailer to add the payment option for e-commerce sales. I4Commerce, based in Timonium, Md., has been concentrating on signing high-volume merchants doing a minimum of $50 million annually for its service. It charges merchants 1.5% plus 15 cents per transaction, and extends credit to consumers at a 17.9% APR. Bill Me Later is also available to retailers through alliances I4 Commerce has made with processors First Data Corp. and Paymentech L.P.

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